In a few short years, the “web site” has gone from “technical novelty” to “marketing essential“, and is now probably item number 1 on most people’s marketing list. How brave would you have to be to purposely run a photography studio without one?
I wonder how many businesses are out there that still don’t have a web site of some form or another?
Not too many, I’m sure!
I’m guessing that you find the very idea of operating your photography business without a web site to be more than a little unpalatable. So why is it, then, that web sites are still amongst the most misunderstood and poorly executed of marketing tactics?
You would think that we’d have them fully figured out by now, but sadly not!
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Photography Website SEO
photography marketing, photography web site, web site
Last week, I wrote an introductory article on the importance of long tail keywords for web site SEO. As a starting point, I covered some of the basic concepts involved but would like to add a more in-depth piece for those who are interested in pursuing the subject a little further.
Keyword Competition
When we try to come up with appropriate keywords for our website, it’s relatively easy to identify the usual suspects:
- Photography
- Portrait
- Photographer
- Family portrait
- Wedding photographer
- … and so on…
Read more…
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Photography Website SEO
long tail search, search engine optimization, SEO, web site
SEO For Photographers – The Value Of Inbound Links
Most of you reading this who have a photography web site understand the importance of inbound links when it comes to SEO, and having your own site rank higher in the search engines. The more links we have pointing to us, the better (generally speaking).
I’m sure you also realize that some links are better than others and we’re always looking for “quality links”; that is, links from well-ranked, trusted and respectable sites that are relevant to our own business.
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Photography Website SEO
facebook, marketing, photography, social media, twitter, web site
When it comes to designing the structure of your web site, should you use subfolders or subdomains to distinguish between separate areas of your photography business? This question is one of the first ones in many web designers’ minds when considering the impact on the SEO of the overall web site structure.
For those who might be unclear on the differences, here is a quick explanation. A subfolder is a directory or folder that exists as part of the main domain (in the same way that we use folders on our computer drives), whereas a subdomain is a separate domain that is part of the hierarchy of a larger domain.
For example:
“http://weddings.photographer.com/” would be a subdomain of the “photographer.com” domain, and could be used to hold the information relating just to wedding photography for the company concerned.
On the other hand, “http://www.photographer.com/weddings/” can fulfill the same purpose but refers to a subfolder of the “website.com” domain.
Both structures are equally valid, but which one should you choose? Does choosing one structure over the other confer any advantage in terms of the SEO for the site? In other words, how search-engine friendly are these two methods?
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Photography Website SEO
google analytics, search engine optimization, web design, web site
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