Do you have a website for your photography business? Silly question, I know, but there are still some successful photographers out there who don’t have a website or a blog as yet. However, the point of this particular post is to table the question:
“Do You Know Why Your Website Exists?”
When you first designed and created your website for your professional photography business, what were the major factors you considered for the layout, text and images? What results and goals did you expect to get from it?
Other photographers to whom I’ve posed these questions have answered that their website is a means to “get their name out there” or to “showcase their work”, both of which don’t really mean too much, when it all boils down. Getting our name out there does little more than add another name to the already long list of names, and showcasing our work only serves to illustrate to prospects what we’ve done in the past, and not what we can do for them now, or why they should hire us.
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When it comes to designing the structure of your web site, should you use subfolders or subdomains to distinguish between separate areas of your photography business? This question is one of the first ones in many web designers’ minds when considering the impact on the SEO of the overall web site structure.
For those who might be unclear on the differences, here is a quick explanation. A subfolder is a directory or folder that exists as part of the main domain (in the same way that we use folders on our computer drives), whereas a subdomain is a separate domain that is part of the hierarchy of a larger domain.
For example:
“http://weddings.photographer.com/” would be a subdomain of the “photographer.com” domain, and could be used to hold the information relating just to wedding photography for the company concerned.
On the other hand, “http://www.photographer.com/weddings/” can fulfill the same purpose but refers to a subfolder of the “website.com” domain.
Both structures are equally valid, but which one should you choose? Does choosing one structure over the other confer any advantage in terms of the SEO for the site? In other words, how search-engine friendly are these two methods?
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