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Posts Tagged: Start With Why

Left-Siders Take A Step Forward Please

November 12th, 2010

I know what you’re thinking, “What in the world does this have to do with being a professional photographer?” Or, perhaps even, “What in the world does it mean? Is it something to do with politics?” The answer to the second question is a resounding “No!

What Is A Left-Sider?

I’ll state right off the bat that this isn’t my own original concept, but I am so in love with it that I just have to share this with my readers. You can find the original post that inspired this one at the link below, and full credit must go to Simon Sinek, the author. Go read it, and then come back to read the rest of this (although mine is not as well-written)…

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Personal Zen inspiration, left-sider, motivation, Simon Sinek, Start With Why

Photography and Marketing Should Inspire, Not Manipulate

April 11th, 2010

In my previous post, I mentioned a book I read recently that has really altered not only the way I see the world, but also how I operate within it. “Start With Why” by Simon Sinek is a must-read for everyone and I cannot recommend it highly enough.

The tenet of the book is simple – so simple, in fact, that it seems almost obvious. But, like many “obvious” things in life, it’s not obvious until someone smarter than us takes the time to point it out. Put in its most fundamental form, the idea is that successful individuals, leaders, brands and companies are successful because they have a common way of thinking, which is the opposite to most everyone else. Instead of communicating “what” they do, they articulate “why” they do it first.

Here, I believe, is a great example from the world of photography, someone we photographers are very familiar with…

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How To Be A Professional Photographer Ansel Adams, attitude, inspiration, marketing, Simon Sinek, Start With Why