This was a hard article to write, but there are some things that I honestly believe need to be said about the state of marketing in the photography business, and not everyone is going to agree, I’m sure!
In fact, unless we pay serious attention to what’s happening right under our noses, we could be heading for real trouble (as if we aren’t in enough of that already!).
It should be obvious that the success or failure of our photography businesses hinges on the effectiveness of our marketing, but what if we’re going about it in completely the wrong way?
Are we heading blindly toward the brick wall of failure, blissfully unaware of the danger?
Let’s find out…