With professional photographers everywhere struggling to make their businesses work, and given the power of good search engine optimization (website SEO) to provide those same photographers with a steady stream of qualified clients, I have to ask the question, “Why doesn’t today’s informed photography professional become involved with SEO to take advantage of what is essentially free marketing for their business?“

Every day, I see photographers visiting this site from Google, having used search phrases such as these:

• “Help for a failing photography business…”
• “How to save a dying photography studio…”
• “Why is the professional photographer extinct…”
• “Should I quit the photography business?”

I’ve written many posts and articles on this subject, to try to help out these individuals and point them in the right direction, but there seems to be a never-ending stream of people who are desperately seeking guidance on how to be a professional photographer.

Photography SEO To The Rescue

I really believe that search engine optimization is the key to success for many professional photographers out there. To do what I can to help, I recently completed a great three-week live training event on SEO for the photographer, and congratulations to everyone who invested in the event and attended the three webinars:

• SEO Basics For The Professional Photographer
• On-Page and Off-Page SEO
• Social Media and SEO

Having been through the program, those professional photographers are now better equipped to tackle the SEO challenge for their websites and improve the ranking in their local search results, leading to more qualified clients and better sales.

Introducing the Photography SEO Academy online training and photography program

If you missed out at the time, either because you hesitated about signing up or simply didn’t know about it, then the good news is that I did record the webinars and they’re now available through a new online training program…

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Photography Website SEO photography seo, professional photography, SEO, SEO training, website seo

This is the third part of a three-part mini-series about online marketing for the professional photographer, with 9 internet marketing tips to help improve the SEO for their photography website, and the efficiency of their inbound marketing efforts.

In Part 1, we looked at:

• Golden Rule #1 – Avoid Flash-Based Websites
• Less Photographs And More Marketing Copy
• Focusing On The Long Tail Of Search Engine Optimization

Part 2 focused on the next 3 tips:

• Local Search Results SEO: Tell Us Where You Are!
• SEO 102: Get A Blog
• Social Media Marketing For The Photographer

Internet marketing and website SEO for the photographer is both an art and a science

In this final installment, we look at the topic of inbound links and three ways to improve your SEO further, and increase both traffic and the perceived authority of your website:

• Website SEO fundamental – quality inbound links
• SEO boost from relevant groups and forums
• Website links from blog comments

I also have a bonus tip for you at the end, so read on to learn more…

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Photography Website SEO internet marketing, online marketing, photography business, photography marketing, SEO

It really doesn’t matter how amazing you are as a professional photographer, or how good looking your photography website is, if no one can ever find it. The truth is, if you don’t pay attention to your photography website SEO (search engine optimization), then your website is going to enjoy the company of all those other SEO failures littering the bottom of the search rankings…

Not surprisingly, the vast majority of photographers have a poor understanding of SEO, or even some misconceptions about it, so they aren’t very sure about how to get Google and the other major search engines to rank their photography website high enough for their prospects to find them.

While this is a huge topic, here are a few SEO basics the professional photographer should at least be aware of…

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Photography Website SEO photography website, professional photographer, SEO

This is the second part of a three-part mini-series on the subject of online marketing for the professional photographer, with 9 internet marketing tips to help the photographer’s web site perform better through improved SEO.

Part 1 outlined these first 3 tips:

• Golden Rule #1 – Avoid Flash-Based Websites
• Less Photographs And More Marketing Copy
• Focusing On The Long Tail Of Search Engine Optimization

Internet marketing for the photographer can be a huge challenge for many

In this post, we’ll look at three more areas where you can focus the efforts of your SEO strategy…

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Photography Website SEO internet marketing, online marketing, photography business, photography marketing, SEO, social media

When was the last time you used the actual phone book as your first stop to find a business or local service? Probably a while ago, I’m sure. In the new age of internet marketing, Google has now replaced the telephone book as the first place to go for information on where to do business.

Marketing concepts such as “search engine optimization (SEO)“, “online marketing“, “internet marketing“, and “social media marketing” can overwhelm the unsuspecting professional photographer who is trying to build their photography business, but help is at hand!

With the right approach, appropriate technology, and ethical SEO services, professional photographers can overcome many of the challenges associated with marketing their photography business online, and they can achieve the results they’re looking for.

Internet marketing, SEO and online marketing are growing more complex every day

It just takes a little work, and an organized SEO plan.

This is part 1 of three short articles to give you 9 easy tips to help you get started…

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Some of you may be wondering what in the world pandas have to do with Google, and why would a panda have any impact at all on professional photographers. The answer is both disturbing and inspiring, and leaves us all with more than a little work to do…

What Is The Panda Update – And What Does It Mean?

Those amazing genius-types that live and work at SEO MOZ do a much better job of explaining what all the fuss is about than I could ever hope to! So, before we look at any analysis, here is their Whiteboard Friday video that goes into all the details of what the Google Panda update is, and what it means in general to the world of SEO:

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Photography Website SEO google panda, photography website, SEO

Last week, I wrote an introductory article on the importance of long tail keywords for web site SEO. As a starting point, I covered some of the basic concepts involved but would like to add a more in-depth piece for those who are interested in pursuing the subject a little further.

Keyword Competition

When we try to come up with appropriate keywords for our website, it’s relatively easy to identify the usual suspects:

• Photography
• Portrait
• Photographer
• Family portrait
• Wedding photographer
• … and so on…

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Photography Website SEO long tail search, search engine optimization, SEO, web site

Search engine optimization (SEO), just like housework, is never done. Just when you think you might be finished, it’s time to start all over again! By the way if you do think SEO is something you only do once, or infrequently, for your web site you might need to rethink that idea.

SEO is a constantly moving target, and you need to be on the ball to try to keep up with the ever-changing landscape of search engine results. This is a lot of work, so knowing what things are most important is vital in keeping the workload to a minimum.

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Photography Website SEO long tail search, search engine optimization, SEO