Update: Sorry, this offer has now expired.
Today is the launch of the Zenologue Insiders membership site at full power, so this is your LAST chance to invest in the MP3 recordings of my professional photographer interviews on business and marketing.
Photography Business Education – Photographer Interviews (Final Offer)
You can no longer access these great interviews unless you’re a Zenologue Insider member. So, if you want them, but aren’t planning joining, then NOW is the time to buy these photography business educational resources, before they’re gone for good… read more below for news of my best deal yet:
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General
interview, photographer, photography business, photography marketing
Groupon – A Cheesy Deal For Photographers?
If you haven’t already heard of Groupon, chances are you will. Boasting astonishing growth, they were recently noted as being the fastest company in history to reach a valuation of $1 billion (see this report at Forbes.com).
The Groupon concept is simple (like most success stories); offer one great deal per day in each city that spotlights one business for 24 hours. This is very attractive for the consumer, because it caters to the never-ending search for a good deal and a bargain. It’s also very tempting for the business owner who is attracted by the idea of attracting new customers they might not otherwise reach. Groupon efficiently handles almost everything; crafting the offer, marketing and handling the sales.
The benefit to the consumer is obvious, with no downside; they get cheap deals on just about anything you can think of on a daily basis. But how effective is Groupon for the business? A run of new clients sounds great, but are there hidden dangers lurking in this outwardly sweet-looking deal?
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Sales & Marketing
coupon, discounting, groupon, online coupons, photographer, photography
Personally, I have a hard time fully adopting the word “Likers”, preferring instead the original and more pedestrian term “Fans”. Facebook fans, that is.
Photographers are working hard to capture as many fans as they can, perhaps feeling that having more fans (no matter who or where they are) must be a good thing. The same thing plays out on Twitter, too, where the volume of followers is [mistakenly] perceived as more important than the quality.
Anyway, I digress already, the topic of acquiring fans can be the subject of a whole other post…
The question of the moment is “How do we keep the fans we have? Especially the ones we actually want… How do we keep them happy so they won’t leave?”
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Sales & Marketing
facebook, marketing, photographer, social media
How many times over the last weeks and months have you heard the word “recession”? Even if we discount those references that might pertain to hair loss, we hear it a lot more than we’d like to. There does not appear to be an economic analogy for Rogaine though… Turn on the TV or the radio, open a current-affairs magazine or newspaper, and the word leaps into our consciousness and sticks there like a limpet.
I actually heard the phrase “we seem to coming out of the recession” recently – but only once. I strongly suspect that the person who said it was taken away somewhere and is spending their days counting salt grains in the depths of an anonymous mine…
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Personal Zen
marketing, photographer, professional photography, recession, success
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