Groupon – A Cheesy Deal For Photographers?
Groupon – A Cheesy Deal For Photographers?
If you haven’t already heard of Groupon, chances are you will. Boasting astonishing growth, they were recently noted as being the fastest company in history to reach a valuation of $1 billion (see this report at Forbes.com).
The Groupon concept is simple (like most success stories); offer one great deal per day in each city that spotlights one business for 24 hours. This is very attractive for the consumer, because it caters to the never-ending search for a good deal and a bargain. It’s also very tempting for the business owner who is attracted by the idea of attracting new customers they might not otherwise reach. Groupon efficiently handles almost everything; crafting the offer, marketing and handling the sales.
The benefit to the consumer is obvious, with no downside; they get cheap deals on just about anything you can think of on a daily basis. But how effective is Groupon for the business? A run of new clients sounds great, but are there hidden dangers lurking in this outwardly sweet-looking deal?
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