As I was preparing to sit down and write for the blog this morning, I noticed that there are a lot of articles on here about using Facebook and blogs for social media marketing, but one thing I haven’t really talked about very much is the LinkedIn social network.
This is obviously a big oversight, which needs to be corrected, especially as I make quite heavy use of LinkedIn myself!
This is the first in a planned series of posts about LinkedIn, and I thought it would be appropriate to start out by looking at some of the myths (and excuses) that prevent some photographers from using LinkedIn as a leading part of their marketing strategy.
I’m also working on a lengthy PDF book, just for Zenologue Insiders, on how to get the best from your LinkedIn experience, with more in-depth treatment and some lesser-known tips and tricks, so stay tuned for that.
Why Is LinkedIn Not As Popular As Facebook?
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Photography Website SEO
LinkedIn, photography business, photography marketing, social media
LinkedIn is one of the “Big Three” social networking sites, alongside Facebook and Twitter, and aims itself squarely at the business and professional world. For photographers whose target market includes those with a higher than average income, LinkedIn is a great place to be.
The most recent statistic I saw suggested that the average income of users on LinkedIn is $109,000 per year, making it a great network to be a part of.
Not Just For Job Seekers
If you’re under the impression that LinkedIn is just a place for people seeking jobs, then you need to think again. LinkedIn is actually a great potential source of referrals and leads, as long as we know how to create the best impression. The place we need to start with is our profile, and to make sure we set it up in the most appropriate way.
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LinkedIn, photography business, social media
Yesterday, I posted the first part of this article on marketing (Photography Marketing Is Not Dead Yet), with the premise that many photographers are apparently still stuck in the old mode of thinking when it comes to the subject of marketing; the old methods are far less effective now than they used to be, and it’s time for a change…
Welcome To The [Social] Machine
The dawn of the social web is here; actually, it’s been here a while now and it’s already mid-morning, but there’s still time to hop on board before lunchtime.
The long and the short of it is that consumers no longer want to be marketed to – they’re fed up with being assaulted at every turn with commercials, advertisements, pop-ups and junk mail. I’m sure, as consumers ourselves, we can totally understand this position. Instead, our customers want to become part of the marketing and, through the socialization of the web, they’re able to do just that by trusted peer-to-peer recommendations.
Times have changed rapidly over the last few years – interruptive marketing methods are no longer effective, and we have to make the switch to permission-based, collaborative methods that revolve around the nucleus of the social sphere in which we now operate.
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Sales & Marketing
facebook, LinkedIn, marketing strategy, photography marketing, social media, twitter
The week ending March 13th 2010 was an apparent and important milestone in the world of social media networking, when Facebook surpassed Google in the count of most site visits in a week in the United States (full story can be read here. This was not the first time that Facebook overtook Google, but it was the first week-long victory, and it has the potential to become permanent.
As the number of subscribers to Facebook continues to grow, with the “population” of Facebook being compared to that of actual countries, it may be no surprise to see it become the most-visited site on the web. After all, the “Google” population is able to grow only as more people gain access to the internet, whereas Facebook still has a large pool of currently unregistered internet users to draw from. Eventually, the two populations might stabilize, but then the war really starts about who will attract the most visitors.
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Sales & Marketing
facebook, google, LinkedIn, social media, twitter
Unless you’ve been away on an extended expedition to another galaxy, you should be aware of the recent and rapid rise of social media networking – Facebook, Twitter, LinkedIn, Plaxo, MySpace and so on.
Everyone agrees that social media is the latest and greatest way to connect with our niche markets – following the adage “go where your customers are.” In contrast to traditional marketing methods, social networking is a method of directly engaging our market by contributing to the flow of conversation and sharing their lives.
For example, consider trying to market yourself at a cocktail party. How could you go about that? You might cruise the room, handing out brochures to everyone you see. Perhaps you could hang a huge banner on the wall, advertising your services. Or, you could engage your target market in real-time by listening to the conversations and joining in with those that catch your interest or provide the best opportunity to make productive connections. In a social scenario, it’s pretty obvious which of these strategies would be the most effective.
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