With two very dismal sales presentations in as few days, I’m left feeling more than a little disgruntled, to say the least! You might imagine (as I did) that two lovely families, with smiling faces all round, photographed in the beautiful surroundings of our local Botanic Gardens, would result in some good sales results…
Well imagine away, because the net profit from both sales combined was barely enough to take my wife and three children on a road trip to the local McDonald’s drive-through – and that would be if we ate off the dollar menu (no fancy shakes or frosties for us!)… As much as I hate to say so, it seems that it’s now official:
Portrait photography really can be worth less than fast food…
Of course, fast food and portrait photographs both have effects that can last one a lifetime, however I would think most folks would prefer the happiness of enjoying a loved-one’s portrait to the alternative of persistent heartburn and clogged arteries… go figure.
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Sales & Marketing
groupon, photography business, photography sales, portrait photography
Groupon – A Cheesy Deal For Photographers?
If you haven’t already heard of Groupon, chances are you will. Boasting astonishing growth, they were recently noted as being the fastest company in history to reach a valuation of $1 billion (see this report at Forbes.com).
The Groupon concept is simple (like most success stories); offer one great deal per day in each city that spotlights one business for 24 hours. This is very attractive for the consumer, because it caters to the never-ending search for a good deal and a bargain. It’s also very tempting for the business owner who is attracted by the idea of attracting new customers they might not otherwise reach. Groupon efficiently handles almost everything; crafting the offer, marketing and handling the sales.
The benefit to the consumer is obvious, with no downside; they get cheap deals on just about anything you can think of on a daily basis. But how effective is Groupon for the business? A run of new clients sounds great, but are there hidden dangers lurking in this outwardly sweet-looking deal?
Read more…
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coupon, discounting, groupon, online coupons, photographer, photography
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