For the professional photographer SEO can pose a big challenge, especially for those who don’t already have a background in the IT industry. Trying to keep up with a never-ending parade of changes in the search algorithms means that search engine optimization has been a battlefield from the day someone first coined the word “keyword“. Photographers have long faced the problems of placing their photography websites high enough in the search engine rankings to generate significant traffic, but now the task has been made even more difficult thanks to recent changes by Google…

As we all know, Google and the rest of the search engines are engaged in a constantly-changing war against spammers, as well as trying to provide their “customers” with the most relevant search results.

Balancing those two goals is obviously difficult, but Google has managed to do a good job of it so far, while maintaining a friendly environment for those of us who take photography SEO seriously.

Until now that is…

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The week ending March 13th 2010 was an apparent and important milestone in the world of social media networking, when Facebook surpassed Google in the count of most site visits in a week in the United States (full story can be read here. This was not the first time that Facebook overtook Google, but it was the first week-long victory, and it has the potential to become permanent.

As the number of subscribers to Facebook continues to grow, with the “population” of Facebook being compared to that of actual countries, it may be no surprise to see it become the most-visited site on the web. After all, the “Google” population is able to grow only as more people gain access to the internet, whereas Facebook still has a large pool of currently unregistered internet users to draw from. Eventually, the two populations might stabilize, but then the war really starts about who will attract the most visitors.

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