Do you keep and measure the web traffic statistics from your web site to see which content is working, and where potential leaks might be sending your prospects away?
If you do, then you probably use Google Analytics, a very powerful (and free) tool for analyzing your web traffic and providing great information you can use to track, measure and even test your web content.
GetClicky
Last week, I was introduced to an alternative to Google Analytics called GetClicky, which I’ve found provides an amazing level of detail, just like Google’s offerings, but also does it in (almost) real time.
Not only that, but the presentation of the data from GetClicky is much more easily digested and understood. In other words, it seems far more intuitive than Google’s product, but with no discernible loss of information, at least that I’ve noticed so far.
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Free Content
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Photography Website SEO
GetClicky, google analytics, web site traffic
When it comes to designing the structure of your web site, should you use subfolders or subdomains to distinguish between separate areas of your photography business? This question is one of the first ones in many web designers’ minds when considering the impact on the SEO of the overall web site structure.
For those who might be unclear on the differences, here is a quick explanation. A subfolder is a directory or folder that exists as part of the main domain (in the same way that we use folders on our computer drives), whereas a subdomain is a separate domain that is part of the hierarchy of a larger domain.
For example:
“http://weddings.photographer.com/” would be a subdomain of the “photographer.com” domain, and could be used to hold the information relating just to wedding photography for the company concerned.
On the other hand, “http://www.photographer.com/weddings/” can fulfill the same purpose but refers to a subfolder of the “website.com” domain.
Both structures are equally valid, but which one should you choose? Does choosing one structure over the other confer any advantage in terms of the SEO for the site? In other words, how search-engine friendly are these two methods?
Free Content
This content is free
Photography Website SEO
google analytics, search engine optimization, web design, web site
Do you want the ability to track your web site traffic, see where your visitors are coming from, look at the keywords they used to find you, see where in the world they are, and analyze which sites are sending you the most referrals? If so, Google Analytics might be able to help.
I am certainly no expert at using Google Analytics, but I would like to share some of my experiences with it, and hopefully encourage you to make use of it on your own web site. This is not meant to be an exhaustive article on the subject, but is aimed at giving the basics as well as an insight into some of the useful features.
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Free Content
This content is free
Photography Website SEO
google analytics, search engine optimization
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