Social Media Networking for Photographers
Unless you’ve been away on an extended expedition to another galaxy, you should be aware of the recent and rapid rise of social media networking – Facebook, Twitter, LinkedIn, Plaxo, MySpace and so on.
Everyone agrees that social media is the latest and greatest way to connect with our niche markets – following the adage “go where your customers are.” In contrast to traditional marketing methods, social networking is a method of directly engaging our market by contributing to the flow of conversation and sharing their lives.
For example, consider trying to market yourself at a cocktail party. How could you go about that? You might cruise the room, handing out brochures to everyone you see. Perhaps you could hang a huge banner on the wall, advertising your services. Or, you could engage your target market in real-time by listening to the conversations and joining in with those that catch your interest or provide the best opportunity to make productive connections. In a social scenario, it’s pretty obvious which of these strategies would be the most effective.
Recent Comments