As professional photographers, we are storytellers. In fact, we take pride in creating imagery that tells a story – a wedding day, engagement, or a child’s personality. We mention it in our marketing, on our websites, and blogs, as a means of letting our clients know that we care about them and their lives.
Don’t Stop There
Unfortunately, too many photographers (and I include myself amongst the guilty) stop there, in the belief that our photographs alone will be sufficient to tell the story. I guess it has to do with the old saying that “a picture is worth a thousand words”, but in most cases the real story remains untold.
But we’re committing a great disservice! Essentially, by doing this we’re stopping just short of the finish line. We have great images that capture the essence of a wonderful story, but then we stop, thinking that the story will tell itself.
It doesn’t really work that way…
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Sales & Marketing
emotional photography, telling a story, wedding photography
One of the hardest challenges we face as professional photographers is trying to convey to potential clients what photography truly means, and how important a role it can play in their lives. We use phrases like “treasured memories“, “moments caught forever“, “family heirlooms” and the like in an effort to impress upon people what the photographs we create for them should mean to them.
We all know that the memories of every stage of our lives are critically important; from birth to toddler to school, becoming a graduating senior, to getting engaged, married, celebrating a family reunion or anniversary. Yet, how many of us find that our clients appear impervious to these descriptions? From what I learned today, I believe it isn’t because they don’t get it or don’t understand what we mean - it’s because they don’t attach a sense of urgency to it. They can always put it off until the spring, the fall or when “things” aren’t so busy. They know a portrait of their kids would be great to have, but life is too busy right now etc.
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Personal Zen
dominic's wish, emotional photography, photography, rod evans
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