I sometimes wonder where many of today’s professional photographers have been hiding all this time!

Whenever I ask how business is going, and they tell me how slow it is, I might inquire about their email marketing strategy, to which I often get a vague “I don’t really do much email marketing” kind of response.

Really? Why is that?

The answer I usually hear is “well everyone just thinks email is spam, and no one responds anyway, so it’s not a priority for me.“

Why Is The Email List That Important?

Contrary to popular belief, email marketing is far from dead! In fact, it still ranks as one of the best ways to attract sales and bookings. I can tell you from personal experience that I’ve recently had some of the best sales ever in my portrait business as a direct result of email marketing…

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Sales & Marketing email list, email marketing, email newsletter, photography business

Do you send out a monthly email newsletter for your photography business? If so, kudos to you, this is another great way to “touch” your clients and prospects each month to keep your photography studio and your brand on their radar.

Perhaps the idea raises thoughts of, “I’d love to, but that’s all I need – more administrative work to keep me away from taking photographs!”

But then again, we need people in front of our cameras, right? In order to get those people where we want them to be, we need to market our services and get their attention. Not only that, we need to keep their attention once we’ve earned it.

If you aren’t sending out a newsletter, there are plenty of reasons why you should. Before I committed to sending one out myself, like many others, I was expecting Facebook, Twitter and my blog to do all the work that a newsletter should do. After all, it’s no big task to write a short blog entry to announce special portrait sessions. Adding a status update to Facebook is easier still and as for Twitter, well anyone can write 140 characters in their sleep, right? Plus, those things are a lot more fun than writing a newsletter – that sounds too much like being a journalist.

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