Your Photography Clients Do Care About You
To lead into this post, let me ask you a quick question. Do you, as a photographer, have a system in place to really find out from your clients how satisfied or thrilled they were with the experience of working with you?
If the answer is “no” then you could be missing out on a vital piece of the “success puzzle” for your photography business.
A necessary component of most complex systems is a feedback mechanism to either keep the system in check or to make a process more efficient over time. Without feedback, we can’t learn and it makes improvement harder.
For example, if a child touches something hot, the feedback of pain provides the necessary information for her to learn not to do that again.
It’s the same with our business – we need feedback from our clients to understand how well we’re doing. By feedback, I don’t mean a passing comment when you hand over the prints (“I love these”, “these are awesome”) and basic things like that. I mean a systemized approach to information gathering that can really tell us over time how we’re doing, but that also allows the client to say what they really feel without worrying about upsetting us or hurting our feelings…
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