Designing (As Opposed To Writing) A Business Plan
No one can be in business for very long without encountering the phrase, “to write a business plan.” Usually, the sentence is formed in their own mind, preceded by the words, “I need…”
Business planning is important, and an actual documented business plan is a necessity. A lot of photographers and other small business owners know they need one, but are hesitant to start on it, often with the excuse that they are too busy running their business to stop and do it.
That’s like saying you’re too busy driving to think about where you’re actually going. Most people usually have an idea of their destination and how they plan to get there before starting the car. They might even have a map, courtesy of mapquest, or even a GPS unit to help guide them on the way, but it makes no sense to drive away in a car with no destination in mind…
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