Recommended Reading – The Brand Called You
May 19th, 2009
I am almost finished reading “The Brand Called You” by Peter Montoya (with Tim Vandehey), and have enjoyed reading this so much I thought I would share it with you here. This is a must-have book for any photographer (or anyone in business for that matter). There are so many actionable tips that they are too numerous to mention here.
For anyone, like me, who has a hard time trying to figure out how to brand themselves effectively to create a unique place in the marketplace, I can’t recommend this highly enough.
The book is a no-nonsense read of about 270 pages and is great for anyone new to the idea of trying to create a brand.
I’m sure I’ll be reading this one again several times.
Here is a link to the book on Amazon:
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