How To Build An Online Marketing Empire For Your Photography Business

How To Build An Online Marketing Empire For Your Photography Business

Websites, blogs, social media, video, not to mention all the other outposts and assets we have to deal with in the online world - it's enough to make your head spin, right? In part one of this series, we looked at the biggest challenges photographers have to face when getting a business started, and some ideas to cope with those. In fact, you don't even have to be brand new … [Read more...]

The Challenges And Frustrations Of Starting Out In The Photography Business

The Challenges And Frustrations Of Starting Out In The Photography Business

Today, I'm starting a new short series of articles about some of the issues and challenges faced by photographers who might be new to the business, or those who aren't exactly new to it, but do feel as if they might as well be given the problems and frustrations they deal with every day. Over the course of this and the next two parts, we'll look at the difficulties and … [Read more...]

Are Facebook Ads An Effective Marketing Method For The Professional Photographer?

Are Facebook Ads An Effective Marketing Method For The Professional Photographer?

Today, I want to chat about using paid advertising for your photography business - and Facebook ads in particular. This is a big topic, so I won't get into all the technical details in this article, but I do want to dispel some of the big myths about using Facebook to advertise your business because there's a whole lot of confusion out there about whether or not to invest in … [Read more...]