A picture is worth a thousand words, or so they say. But, how well are your photographs communicating those words? Do your prospects actually know what those words are, and do they understand the stories your photos are trying to tell them? The power of words is critical for successful lead-generation, so learning how to create a picture with words is also an important part of our storytelling marketing. Here’s how…
Does search engine optimization (SEO) keep you up at night wondering how to get around Google’s ranking algorithms to get your website on page one? Having trouble finding the best “how-to” articles with tips, tricks, and SEO secrets on how to do SEO? You might be chasing ghosts because SEO is not what most photographers think it is, and you could be wasting valuable time on stuff that just doesn’t work!
Starting April 21, Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in mobile search results. This is to help users find it easier to get relevant, high-quality search results that are optimized for their devices – is YOUR photography website ready for the “mopocalypse”?
Do scheduling appointments, writing invoices, and chasing up payments take up too much of your valuable time and give you headaches? Would you like to make your photography business more efficient, and get some of that time back so you can focus on serving more clients with your photography? In this article, guest author Sam Madden (co-founder of PocketSuite), gives you 3 simple steps to making your business more efficient.
Here are some tips on SEO for photographers who want to get found by the right people in the search engines, but are not seeing the results they expected from their blogging efforts. Contrary to popular belief, it is NOT necessary to do SEO on every blog post, and there is a lot more to it these days than just keywords.