Professional Photography Blog: Articles, Tutorials And Interviews To Help The Solo Photographer Save Valuable Time With Business, SEO, And Online Marketing

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How To Get Testimonials From Photography Customers Who Love You

Knowing how to get testimonials is not difficult. Here is a simple way to get your website to get the client feedback you need.I have to admit it, when I first started my photography business, the last thing I thought about was how to get testimonials from customers – testimonials that could have helped my business take off a lot faster than it did!

Perhaps like most photographers do in that first year or two, I was so concerned with pursuing new clients through traditional marketing and advertising methods, trying to get to grips with SEO and social media marketing, that I overlooked the amazing potential of displaying glowing testimonials from existing clients on the website as a means of improving my marketing.

As hard as it is to own up to the mistake, it was quite a fundamental one now that I look back on it, and I really wish I’d started collecting testimonials much earlier!

But what about you?

Are YOU collecting testimonials from your photography clients, and putting them to good use in your marketing?

If not, I’m about to show you just how EASY it can be…

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Capture The Moment With Adobe Lightroom: A Chat With Michael E. Stern

Capture The Moment: A successful photograph is a series of small decisions made correctly...In a previous post (see “The Artist’s Paradox: Creative Vision vs. Technical Expression“) I already mentioned the importance of our creative vision, but how does that idea translate into the physical processes we use to “capture the moment” through our photography?

During a recent chat I had with commercial photographer Michael E. Stern, he brought up the great point that creative vision does not exist in a vacuum.

In fact, there are two sides to producing worthwhile art through our photography, with our creative qualities being only one of those parts.

The other important component happens after we capture the moment in our photograph and process the image intelligently, and with purpose, to produce the desired result.

As it turns out, it’s all in the details, and in the way we put our tools to use, rather than in the tools themselves…

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The Artist’s Paradox: Creative Vision vs. Technical Expression

Tools and techniques exist to help the artist realize their vision, not create it...For as long as Amelia could remember all she ever wanted to be was an artist, each day of her life fueled by her creative vision and the burning desire to produce inspiring work that would enrich the lives of others and satisfy her inbuilt need to create.

Her fire and enthusiasm were more than enough to get her started, but it wasn’t long before the romantic notion of becoming a successful artist was challenged by the stark reality of having to sell the fruits of her labor in order to make a living.

Surely, she thought, the stereotype of the starving artist was merely that – a stereotype or myth that applied only to those less talented?

But no matter how many paintings she created, regardless of how long she labored in the studio, or the many galleries that exhibited her work, true success remained elusive.

Of course, she had made some sales along the way; a painting here, and a commission there…

But it was never quite enough to give her that satisfying “I finally made it” feeling.

By some cruel twist of fate, she seemed destined to inhabit that frustrating zone known as “just scraping by…

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How To Set Photography Prices That Separate You From The Pack But Still Keep The Right Clients Happy

Photography prices are a big challenge but photographers can focus on unique factors and branding to charge appropriate fees...A lot of questions in my “tip of the day” Facebook group have been coming up on photography prices, and no subject is harder than this to quantify to a mixed group of photographers from around the country, all with different levels of experience ranging from rank beginners wanting to grow a successful photography business to seasoned professionals who’ve been at this for many years.

At the end of the day, the price on your photographic work is simply a number to be agreed upon by you and your client – keeping both parties happy in the process.

To use a common cliché, it’s a win-win for the professional photographer and the client.

But how is it done?

How can professional photographers come up with photography prices that work for their business AND keep their clients happy?

Let’s find out…

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