How To Present Your Photography Price List To Your Clients To Get Paid What You’re Worth And Make Better Sales

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Article Summary

Photography pricing - how to present your prices for more sales

The humble price list is the source of much angst for the professional photographer, especially when it comes to having confidence in our fees and presenting the price list to our clients. If you are having difficulties with price-shoppers, finding that clients are not coming back after they discover your fees, you may be surprised to learn that it's not because your prices are too high...

Professional photographers can’t be in business for very long without becoming stuck with pricing their photography and how to present their photography price list to potential clients.

For some reason, creating a price list of products and services presents a nightmare for the average person trying to figure out how to be a professional photographer.

First, there’s the question of what prices they should charge, followed by the problem of how to present those photography price list to their prospects, without appearing to pressure-sell them into buying something they don’t really want.

As a photography coach, this topic pops up frequently in my photography business strategy coaching calls, so here are a few ideas on dealing with the necessary evil of the photography price list…

4 Ways Your Photography Price List Kills Your Sales!

In my time as a professional photographer, I’ve personally tried many different methods of presenting my price lists, with varying degrees of success, including:

4 Ways To Kill Sales

  • Give out printed price menus and pamphlets…
  • Combine a price list with a fancy brochure…
  • Display prices on the website…
  • Send out photography price lists to prospects by email…

The problem with these 4 methods was that sales suffered!

I would indiscriminately hand out price lists to prospects who asked for them, count the number of hits to my price list web page, or email my price list to anyone who requested it.

Unfortunately, most of those prospects disappeared as quickly as they came.

This was especially true as I was learning how to book weddings, for example.

Unless those people were professional price list collectors it was a complete mystery to me why they didn’t get back in touch with me again, and it was all too easy to think, “my photography prices must be too high…

At that point, being in the photography business seemed like a poor choice!

A Magic Sweet Spot With Your Photography Price List?

With the thought of all these disappearing prospects fresh in my mind, I took a long hard look at my price list, and I really did start to imagine that my prices were too high. So, I made the terrible mistake of lowering them and trying again. Yes, you guessed it – I saw just the same result; people would see the prices and then disappear.

If we aren’t careful, we can get caught up in a terrible cycle of continually fiddling with our price list, frantically trying to find that sweet spot. But such a sweet spot doesn’t really exist!

Is any of this familiar to you?

Are you stuck in that no-man’s land of second-guessing your prospects, trying hard to discover what you think they would pay, rather than what you think they should pay?

If so, you’re not alone – just about every photographer I know has been through this painful process, including most of the photographers I talk to in my business coaching sessions.

What You’re Missing: Coming Up In This Article

  • The RIGHT time to show your photography price list…
  • How many price lists should you have?
  • When is the best time to talk about your price list?
  • How to present your prices…

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FREE Guide: Get More Wedding & Portrait Website Visitors

Tired of waiting for Google to send you traffic? This FREE download shows you:

Tired of waiting for Google to send you visitors?
  • How to kickstart your website and blog...
  • How to use the top 3 social networks for weddings & portraits...
  • Why most photographers fail to capture 95% of their leads...
  • And a whole lot more...

FREE DOWNLOAD