Introducing Prime Focus: Marketing For Photographers Who Want To Create A Thriving And Profitable Photography Business

Is This YOU? Does Any Of This Sound Familiar?

Are you and your photography business feeling out of focus?
  • Feeling overwhelmed, stressed out and "out of focus"?
  • Can't find the time you need for marketing?
  • Too much admin, and not enough time for photography?
  • Chained to your computer late at night, editing?
  • Constant headaches from balancing business and personal life?
  • Can't decide which critical task you should work on first?
  • Need someone to talk to who just "gets it"?
  • Confused by too much information and conflicting opinions on the right way to do things?
  • Tried everything you can think of, but it's STILL not working?
The truth is, a photography business should (and can be) much simpler to run than most photogaphers are experiencing. The "Prime Focus" marketing for photographers program is designed for ONE reason: To fix all of that, so you can devote more of your time and attention to creating great photography!

A Personal Note From Nigel

More people than ever before dream of becoming a professional photographer and living life on their own terms as a successful and respected business owner in their community.

From the outside, it seems so EASY, doesn't it?

Friends and family tell you how much they love your photography and encourage you to "earn a great living" with your camera.

So you dip your toes in the water to see what happens - maybe you post some photographs on Facebook, and manage to get a lot of "likes" and comments, such as "you're amazing!", "I LOVE these photos!", and "what a GREAT photographer!"

Encouraged further, you take the next step - making the leap to become a professional photographer, full of optimism about the bright future ahead.

But it didn't turn out as expected, did it?

Or, maybe you've been in the business a while, but the decline of traditional marketing combined with the explosion of online marketing has left you feeling high and dry, facing unfair competition from every corner...

The result is the same, regardless of how you got here:

You feel overwhelmed by all the things you have to do and stuck, unable to move forward, in a business that SHOULD be simple!

One photographer even remarked to me that failing at marketing made her "feel stupid and dumb..." and that she was ready to throw the towel in! What a tragedy that would be - To lose yet another talented photographer and deprive her future clients of the chance to have great photography created for them!

I don't believe anyone should suffer that kind of emotional turmoil in the pursuit of their passion!

You should be able to follow your dreams and fulfill your creative vision without having to spend every day struggling and re-inventing your business.

Prime Focus photography mentoring member Edith Levandoski

I've been working with Nigel for over 2 years now. Before that, I had a vague idea about what SEO was and the importance of it in my business. I'd been using Google AdWords to be found online with little to no ROI from it, and was spending around $300 a month on it.

Once I started working with Nigel, I finally stopped doing that. When we moved from New Jersey to LA, it took only about 4 weeks to get to page 2 of Google for "Professional Photographer Los Angeles", which I thought was amazing considering the lack of work I'd done in LA, and also the fact that I'd barely written any blog posts at the time.

I've been getting random inquiries through Google - far more than I ever got when I first started my business in NJ with no SEO knowledge, and I now consider myself to be pretty well educated on the subject of SEO and online marketing.

I've also learned how important networking is, and using blog posts to network with other vendors in the industry. As a result, I feel that other vendors appreciate me a lot more because I've written posts featuring them and given them a quality link back to their website. I believe networking starts with "how can I help you" vs. "how can you help me" and this is something I've learned from Nigel.

It's even helped me in the world of face-to-face networking, and I'm going in to meetings not shooting myself in the foot because I approach networking in the correct manner.

I believe marketing education is key to becoming a successful photographer and am very grateful that I discovered the Prime Focus program. I can definitely attribute a great portion of my success to Nigel and his dedication to his members.

Edi Levandoski - Los Angeles, California

"Prime Focus" makes marketing for photographers so much simpler and easier to manage - designed to eliminate overwhelm and set you free from the torrent of confusing and conflicting misinformation that exists out there on the Internet.

Check out what we've got going on here - I know you'll LOVE the peace of mind of having an expert in your corner with you.

The Prime Focus Concept Is Simple

Like most professional photographers, you probably work as a solo business owner.

You have to do EVERYTHING in your business!

  • All the marketing (SEO, social media, email and a whole lot more)...
  • Replying to emails and answering the telephone...
  • Booking consultations...
  • Holding sales presentations...
  • Accounting...
  • Creating the photography...
  • Editing and producing the finished products...
  • Dealing with the print labs...
  • Delivering the end product...
  • And a whole bunch more...

It's no wonder there's no time left to PLAN and STRATEGIZE! The result is endless days of confusion and fires that need putting out.

For example, have you ever tried brainstorming with yourself?

It's incredibly DIFFICULT and more often than not causes real headaches, right?

The idea behind "Prime Focus" is to simplify your marketing, give you a sense of perspective, and develop strategies and easy-to-follow plans that free up more of your time for the really important stuff - like creating photographs for your clients and spending valuable time with your family.


With "Prime Focus" you have me as your personal marketing consultant to brainstorm with on a regular basis throughout the year - someone who KNOWS what you're going through and UNDERSTANDS your objectives and how to achieve them. In short - you're no longer alone...


Why Are Professional Photographers Struggling And Failing?

Why are so many professional photographers failing?

Do you lie awake at night in a quiet panic, struggling to understand WHY you can't make a success from your photography business?

You create awesome photography for your clients, and you should be paid well for it, so everyone wins, right?

Really, what's so darned HARD about that?

The short answer is nothing!

Except there are two things missing from our ideal scenario:


This is where everyone trips up because I don't know a single professional photographer who got into this business purely because they LOVE marketing and sales!

When they encounter problems, most photographers look around at what all the other photographers are doing, forgetting that those very same people are probably struggling just as much and heading for failure just as quickly!

For example, Facebook photography groups are chock FULL of people asking other photographers for advice on how to market themselves, and they get as many different answers as there are photographers to ask!

How in the world are you supposed to know who is right, and what will work for YOUR business?

That path is like the blind leading the blind, but when you finally realize that being successful requires doing things differently to the other 95%, it can mean a huge transformation for your business!

We Start By Creating Your Marketing Strategy

Your photography mentoring begins with a complete marketing strategy assessment...

When you join "Prime Focus", the first thing we'll do is get together on a 1-on-1 virtual meeting to identify the big picture of your business.

It's like looking down from 50,000 feet to get a wider view of the landscape.

I can share my computer screen with you to illustrate problems and demonstrate solutions. You can even share your computer screen with me so that I can help talk you quickly through specific issues.

This is as close to being in the same room together as we can get, and you can attend the meeting from your computer, by phone, or even from your smartphone or iPad.

Together, we'll look at your online marketing, identify strengths and weaknesses, discover areas where you can make the biggest impact, and look for ways to strategically improve your overall marketing plan.

Using the latest research tools, I'll be able to get a snapshot of where you are right now, and we'll work together to chart the way forward to get you back on target for success.

Imagine how amazing you'll feel having a real marketing strategy for the first time - one you can have real confidence in!

Regular 1-on-1 Marketing Consulting Keeps Your Business On Track

Weekly mastermind calls help to keep you on track...

We're definitely not done after your first strategy assessment!

Consistency and repetition are two key factors in any successful business, and yours is no exception. Every 6 weeks, we'll get together PERSONALLY on a 60-minute 1-on-1 virtual meeting to go over your progress, discuss any challenges you need specific help with, and work on a plan of action you can follow for the next 6 weeks.

Why A 6-Week Schedule?

I've been coaching photographers for several years now, and one of the biggest problems I noticed was that it's very easy to overdo things in the desire to get quick results. Too much information at once, or a demanding schedule, can quickly lead to burnout and a feeling of being overwhelmed.

To prevent that from happening and to make sure you have time to focus on running your business, I found that a 6-week cycle provides the best balance of learning and implementing new strategies.

Prime Focus photography mentoring member Sarah Tatom

I decided today I was going to finally get my blog going and wanted to create a basic template for my portrait session posts.

I know NOTHING about blogging and I really hate trying to write personally etc. but I currently have 7 browser tabs open with useful (no, useful is not a good enough word - PERFECT) information I need to get my blog going.

The Zenologue blog is chock full of information, it's absolutely crazy.

And then I'm a member of his Prime Focus program and, for a little bit, I was wondering (with all the information on the blog) why would I NEED to be a Prime Focus member.

But, Nigel's 1-on-1 help is amazingly invaluable. I'm looking forward to completely revamping my currently useless website into a client-driving machine!

I'm also sure the bonus webinar recording on how to write a blog post with SEO in mind is worth a year's Prime Focus membership just on its own...

Sarah Tatom - Columbia, Tennessee

Join the photography mentoring Facebook community...

Join Our Private Community

Get access to our exclusive and private "Prime Focus" community on Facebook.

This alone is worth the cost of membership, since every member is a potential connection and friend. The atmosphere in our group is upbeat, positive, and designed to foster support.

Need someone to give some educated feedback on a website or blog post?

Look no further!

Unlike other photography Facebook groups, everyone here is working toward the same goal, and is on the same wavelength with respect to marketing.

My members support each other in ways that make me very proud to have them in the group!


"Prime Focus" At A Glance - What's Included?

Included in the marketing for photographers program 1A kick-off 1-on-1 strategy assessment meeting - we get to know each other, and I'll help you create the plan we'll use to move you forward...

Included in the marketing for photographers program 2A personal 1-on-1 virtual meeting with me every 6 weeks - get your questions answered, identify problems, develop solutions, and refine your marketing plan...

Included in the marketing for photographers program 6Get critiques of your blog posts with my personal SEO and marketing recommendations - BEFORE you publish them! (This is achieved through a special WordPress plugin for members only)...

Included in the marketing for photographers program 3Direct email access to me for any issues that arise between meetings...

Included in the marketing for photographers program 4A members-only community of photographers - get support from other members, make new friends, and share valuable ideas...

Included in the marketing for photographers program 5A whole lot more, including FREE BONUS training materials and other resources!
Prime Focus photography mentoring member Gary Quigg

Before I joined Prime Focus I was at a point where I felt very sure of my photographic technical skills and abilities to create the images required by my clients, but was confused about where to put my energy to move my business forward in new directions.

I couldn't identify the priorities and ended up wasting a lot of time trying to do everything myself. Like many people I enjoy doing things myself, but it was frustrating trying to find what I needed from a mountain of information on marketing, SEO and websites.

I would rather spend my spare time learning new photographic techniques than trying to keep up with the latest marketing methods, and Prime Focus keeps me up to date, without having to do all the groundwork myself.

I keep a note of topics that I want to discuss with Nigel, knowing that I will get knowledgeable answers and solid advice.

The coaching calls are always enlightening, no matter what the topic is. I look forward to talking with Nigel as he's always calm and able to help me sort through the mass of ideas whirring about in my mind and identify the importance of each one.

I'm feeling more confident with my prices and looking at my one-man business in a more professional way. I've started to expand my business and offer more services, and I'm also thinking about getting a professional website to showcase those.

My previous thinking was very short-term and I hadn't put much thought into what my long-term goals were, whereas I now see more options and goals to strive for.

Thanks for putting together the Prime Focus program - it's worth every penny and more!

Gary Quigg - Belfast, Northern Ireland

Some Extra Food For Thought

Whether or not you choose to join "Prime Focus", there's something very special I want to share with you.

I Believe In You And Your Ability To Succeed

Perhaps you feel you're too new at the business, too busy trying to "get the business off the ground" to get involved with something like this, or that you're just not suited for marketing and sales. You may even feel a little apprehensive at the thought of focusing on the business and marketing side of your business, and that's understandable.

But here's the thing...

Just about every successful photographer I know felt exactly the same way when they started, but do you know why they managed to succeed?

It's because they realized that being a professional photographer is NOT the same as being an amateur who happens to get paid. They understood the need to be a marketer and seller first, and a photographer second.

I know that being a successful photographer is your dream, and it would be a privilege for me to help make that happen.

Think about this...

All of the photographs hanging on people's walls right now were created by regular people, just like you, who worked hard at their craft and found someone along the way to point them in the right direction.



If you're ready and willing to do the work, and give it your "best shot", then I'm more than ready to be your coach and guide.

Food photography by Prime Focus member Tonja Peterson-Wendt

I just can't stop telling my photography friends how great Nigel Merrick is to chat with. If his British accent doesn't win you over, his knowledge surely will. I joined Zenologue Prime Focus because I was extremely pleased with the quality of experts he has interviewed.

The all-access questions, and the variety of genres of photography he includes in his speakers is so refreshing.

Additionally, the Prime Focus Facebook group is becoming a great resource for me - many of his speakers are in the group as well as other successful photographers, so we're all working together to become better.

I can't tell you how pleased I am that I joined the Zenologue Prime Focus. What a great value, great connections, and insightful information. Thanks Nigel for all that you do!

Tonja Peterson-Wendt