The business of being creative is something I’m very passionate about, and it’s always exciting for me to find others who are just as dedicated to the business and marketing of photography.
Sean Low, founder of the appropriately-titled “The Business Of Being Creative“ is one of those individuals that I’ve been privileged to encounter, and I’m proud to present a short interview with him that we recorded recently.
For many professional photographers, the fundamental ideas of mindset can seem like an alien place...
In our 38 minute chat, we talked about the importance of three of the basic factors that influence the success of a photographer in their business…
Click Here To Continue ‘Photography Business Interview: Sean Low – Mindset, Trust & Value’
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This is the second part of a three-part mini-series on the subject of online marketing for the professional photographer, with 9 internet marketing tips to help the photographer’s web site perform better through improved SEO.
Part 1 outlined these first 3 tips:
- Golden Rule #1 – Avoid Flash-Based Websites
- Less Photographs And More Marketing Copy
- Focusing On The Long Tail Of Search Engine Optimization
Internet marketing for the photographer can be a huge challenge for many
In this post, we’ll look at three more areas where you can focus the efforts of your SEO strategy…
Click Here To Continue ‘Photography Business: 9 Internet Marketing Tips For Photographers (Part 2)’
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When was the last time you used the actual phone book as your first stop to find a business or local service? Probably a while ago, I’m sure. In the new age of internet marketing, Google has now replaced the telephone book as the first place to go for information on where to do business.
Marketing concepts such as “search engine optimization (SEO)“, “online marketing“, “internet marketing“, and “social media marketing” can overwhelm the unsuspecting professional photographer who is trying to build their photography business, but help is at hand!
With the right approach, appropriate technology, and ethical SEO services, professional photographers can overcome many of the challenges associated with marketing their photography business online, and they can achieve the results they’re looking for.
Internet marketing, SEO and online marketing are growing more complex every day
It just takes a little work, and an organized SEO plan.
This is part 1 of three short articles to give you 9 easy tips to help you get started…
Click Here To Continue ‘Photography Business: 9 Internet Marketing Tips For Photographers (Part 1)’
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Pricing… you can’t run a business as a professional photographer for very long without becoming ensnared in the topic of how to price your work (well, you might, I suppose, but you would find it hard to make any money). Then there is the question of, not only what fees to charge, but also how to make your clients aware of your price list without them running away or thinking you are attempting to pressure-sell them.
In the time that I have been working as a professional photographer, I have personally tried different ways of communicating my price lists to customers and potential customers, with varying amounts of success. These include the following…
- Printed price menus
- Combined price list and brochure
- Website price page
- By emailing price lists by email
However, the problem I found with these methods was that sales just were not where I wanted them to be. I would give out price lists to prospects who asked for them, count the hits to my price list website page, or email my price list to anyone who requested it – yet the prospects vanished as quickly as they appeared, like spirits.
Click Here To Continue ‘Photography Business: Pricing Concerns For The Professional Photographer’
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This must be the shortest post on this blog to date, but then it’s Thanksgiving here, and I want you to spend the day with family and friends, not tied up reading! Here are 14 very simple steps you can follow to build the professional photography business of your dreams:
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We’re all familiar with the old saying that a “picture is worth a thousand words” and, while a photograph undoubtedly has the ability to convey emotions and a story in ways that words sometimes can’t do, it’s nonetheless true that words DO have power.
Consider some of these famous quotes, and the influence they’ve wielded since the time they were first spoken or written:
- “I have a dream.”
- “You must be the change you wish to see in the world.”
- “If you can’t feed a hundred people, then feed just one.”
- “A man may die, nations may rise and fall, but an idea lives on.”
- “You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”
If you’re unsure who said these, then you can always Google them. However, while those responsible for them were undoubtedly of great importance and influence, I believe the real value lies in the actual words themselves…
Click Here To Continue ‘Words Can Be Worth A Thousand Pictures In Marketing Photography’
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If you’ve been working to grow your photography business for a while now and things aren’t happening as fast as you want, then I’d like to help you create a MAJOR business BREAKTHROUGH…
The photography business can be difficult to navigate through - sometimes we need some external guidance to keep us on track...
Here’s the scoop…
I’ve heard from a lot of photographers who are having an especially difficult time getting their business to grow fast these days. After hearing about so many people’s struggles, I decided to do something about it…
Click Here To Continue ‘Photography Business – Get The Breakthrough You Need’
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Our outer game of business (the photography, client relationships, marketing and sales etc.) deals with the tactics and strategies we use to conduct our everyday business. However, before we can develop and strengthen our outer game to produce a healthy photography business, we have to face the facts of our inner game, and the great influence it can have.
Wedding photographer Irene Abdou is focused as much on her mindset as she is on her photography.
The power of a properly-focused mindset is one of the most important, but least talked-about, attributes of the professional photographer. Our inner game deals with our overall attitude, state of mind, philosophy, and level of commitment – all of which have a profound impact on our ability to grow our business.
This is one area that really separates the wannabe’s from the true professionals in the industry.
Click Here To Continue ‘Photography Is The Air We Breathe: Interview With Irene Abdou’
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Word of mouth marketing is one of the most powerful and effective ways to spread the word about you and your photography business, yet it remains one of the least understood marketing solutions.
One of the major reasons that word of mouth is not as effective as it could be for many businesses, not just photographers, is that the business owner makes the incorrect assumption that it’s something that happens all by itself and that their customers will just talk about them in the natural course of things.
When I’m coaching photographers during my Business Breakthrough Sessions I ask them what their marketing strategy is. The answer I hear most of the time is “word of mouth“, which is great as long as it’s working!
Unfortunately, most of the time, it really isn’t…
Click Here To Continue ‘Word Of Mouth Marketing Solutions For The Photographer’
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Update: Sorry, this offer has now expired.
Today is the launch of the Zenologue Insiders membership site at full power, so this is your LAST chance to invest in the MP3 recordings of my professional photographer interviews on business and marketing.
Photography Business Education – Photographer Interviews (Final Offer)
You can no longer access these great interviews unless you’re a Zenologue Insider member. So, if you want them, but aren’t planning joining, then NOW is the time to buy these photography business educational resources, before they’re gone for good… read more below for news of my best deal yet:
Click Here To Continue ‘News: Photography Business Education – Photographer Interviews (Final Offer)’
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How long have you been in the photography business? One year? Twenty years? Or, are you just starting out and want to know how to be a professional photographer? Whether you’re new to the industry or a seasoned veteran, there’s one very important idea regarding success that you should be familiar with:
Success comes through the application of focused and determined persistence.
You’ve seen others succeed because of it, or you’re still in business because you’ve been persistent yourself; either way, this is a quality that nobody who is successful in business can be without!
If persistence is not in your nature, and you’re unable to get out of bed every day ready to take on the world and all its challenges (because, believe me, there will be many) then you might want to rethink your strategy of running your own small business…
Click Here To Continue ’5 Ways The Photographer Can Persist At Persistence’
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This has been a hectic week around here to say the least, with a lot of work going on behind the scenes – not just on this blog, but in other areas too – but I’m very grateful to be so busy at something I love doing so much.
Much of this work is the result of a recent survey I did about the blog and what people would most like to see in the membership site.
However, I do want to take a few minutes away from all the construction work to let you know about some of the exciting things that have been happening, and a new surprise coming up next Monday…
Click Here To Continue ‘Exciting News About The Photography Business & Marketing Blog’
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