Take The Stress Out Of Wedding Photography Pricing With This Handy Wedding Package Price Calculator

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Article Summary

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Photographers, but wedding photographers in particular, often have a hard time with pricing, with many caught up in a constant frenzy of tweaking and fiddling to try to find the perfect price list, without actually paying attention to the numbers that matter - the cost of sales and their investment in time. This article on how to price wedding photography introduces a new Excel tool to help the wedding photographer come up with a better way of producing their price lists.

Are you a professional photographer dealing with too much stress over wedding photography pricing, or do you find yourself spending too much time constantly reworking your price list because you’re not 100% confident in the pricing of your wedding photography packages and collections?

If so, then I can totally sympathize with you, and all the other wedding photographers who are in the same boat – I’ve been there myself, having spent countless hours revising and tweaking my own price list in an effort to find that sweet spot that clients would invest in.

Sadly, this is not only a tragic misuse of our valuable time, but it’s also unnecessary, and I decided a long time ago that I would use a system as close to a formula as I could find to rid myself of the nagging headache that came with learning how to book weddings and price wedding photography…

Wedding Photography Pricing Headaches Are A Confidence Problem

Basically, the symptom of forever tweaking price lists is a result of a lack of confidence somewhere in your business, the cause of which could be any of the following:

  • Lack of confidence in the value of our skills
  • Poor sales techniques
  • Inadequate understanding of the costs of doing business
  • Inaccurate cost of sales information
  • Attracting the wrong prospects with broken marketing
Whether the problem is caused by one or more of the above, or something else entirely, it’s critical to the survival of your business that you identify the source and eliminate it, so that you can focus on creating price lists that you’re comfortable with and confident in.

Wedding Photography Pricing Is No Guessing Game

One of the problems with wedding photography pricing is that I see a lot of professional photographers making up price lists based almost on guesswork, or on the prices other photographers in the area are charging. The price list of another photographer actually has very little do with our own prices, since we have no idea what their overheads and cost of doing business might be.

To eliminate all this unnecessary and inaccurate guesswork, I developed an Excel workbook to calculate wedding collection prices that would allow me to focus more on the costs of doing business for each collection that I wanted to create.

Wedding photography pricing: Screenshot of the wedding collection investment calculator spreadsheet...

Wedding photography pricing – A screenshot of the wedding collection investment calculator spreadsheet…

You Can’t Argue With The Numbers

While this photography pricing calculator is not intended to give you hard and fast numbers, and I make no warranty or claims on the results, it can definitely act as a stabilizer and point of reference when you’re caught up in the game of constantly second-guessing yourself over your pricing.

If you face the facts of what you need to charge in order to maintain a healthy photography business, it becomes easier to eliminate those knee-jerk emotional tendencies to fiddle with your pricing, leaving you in a better position to focus on becoming a better marketer and seller.

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FREE Guide: Get More Wedding & Portrait Website Visitors

Tired of waiting for Google to send you traffic? This FREE download shows you:

Tired of waiting for Google to send you visitors?
  • How to kickstart your website and blog...
  • How to use the top 3 social networks for weddings & portraits...
  • Why most photographers fail to capture 95% of their leads...
  • And a whole lot more...

FREE DOWNLOAD