Zenologue Photography Business & Marketing http://www.zenologue.com/blog Business Peace For The Professional Photographer Thu, 16 May 2013 22:24:48 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Capture The Moment With Adobe Lightroom: A Chat With Michael E. Stern http://www.zenologue.com/blog/2013/05/capture-the-moment-photography/?utm_source=rss&utm_medium=rss&utm_campaign=capture-the-moment-photography http://www.zenologue.com/blog/2013/05/capture-the-moment-photography/#comments Tue, 14 May 2013 02:30:57 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=13278 In a previous post (see “The Artist’s Paradox: Creative Vision vs. Technical Expression“) I already mentioned the importance of our creative vision, but how does that idea translate into the physical processes we use to “capture the moment” through our photography? During a recent chat I had with commercial photographer Michael E. Stern, he brought [...]

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]]> http://www.zenologue.com/blog/2013/05/capture-the-moment-photography/feed/ 1 The Artist’s Paradox: Creative Vision vs. Technical Expression http://www.zenologue.com/blog/2013/05/creative-vision/?utm_source=rss&utm_medium=rss&utm_campaign=creative-vision http://www.zenologue.com/blog/2013/05/creative-vision/#comments Mon, 13 May 2013 16:33:43 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=13230 For as long as Amelia could remember all she ever wanted to be was an artist, each day of her life fueled by her creative vision and the burning desire to produce inspiring work that would enrich the lives of others and satisfy her inbuilt need to create. Her fire and enthusiasm were more than enough to [...]

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]]> http://www.zenologue.com/blog/2013/05/creative-vision/feed/ 1 How To Set Photography Prices That Separate You From The Pack But Still Keep The Right Clients Happy http://www.zenologue.com/blog/2013/05/photography-prices/?utm_source=rss&utm_medium=rss&utm_campaign=photography-prices http://www.zenologue.com/blog/2013/05/photography-prices/#comments Mon, 06 May 2013 17:07:14 +0000 Jeff Lubin http://www.zenologue.com/blog/?p=13186 A lot of questions in my “tip of the day” Facebook group have been coming up on photography prices, and no subject is harder than this to quantify to a mixed group of photographers from around the country, all with different levels of experience ranging from rank beginners wanting to grow a successful photography business [...]

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]]> http://www.zenologue.com/blog/2013/05/photography-prices/feed/ 0 Is The Plateau Effect Stalling Your Photography Business And Keeping You Stuck? http://www.zenologue.com/blog/2013/05/the-plateau-effect/?utm_source=rss&utm_medium=rss&utm_campaign=the-plateau-effect http://www.zenologue.com/blog/2013/05/the-plateau-effect/#comments Sat, 04 May 2013 20:45:28 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=13154 Do you have that “stuck” feeling in your photography business? You know the one – the awful feeling that you’re making very little progress, despite working long hours and putting in what feels like 150% of the effort. The good news is this is completely normal, and you’re really feeling the effects of what’s known [...]

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]]> http://www.zenologue.com/blog/2013/05/the-plateau-effect/feed/ 0 How To Create A Successful Photography Business With Solid Foundations http://www.zenologue.com/blog/2013/04/successful-photography-business-foundations/?utm_source=rss&utm_medium=rss&utm_campaign=successful-photography-business-foundations http://www.zenologue.com/blog/2013/04/successful-photography-business-foundations/#comments Tue, 30 Apr 2013 11:45:38 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=13089 Despite every professional photographer wanting to run their own successful photography business, there seems to be a general lack of understanding (especially amongst, but not limited to, those new to the business) about what it really takes. For example, I came across this question in one of the professional photography LinkedIn groups to which I [...]

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]]> http://www.zenologue.com/blog/2013/04/successful-photography-business-foundations/feed/ 0 Photography SEO Basics: Is Google Search Traffic Overrated? http://www.zenologue.com/blog/2013/04/google-search-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=google-search-traffic http://www.zenologue.com/blog/2013/04/google-search-traffic/#comments Wed, 24 Apr 2013 17:08:46 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=12969 One of my Prime Focus coaching members asked a great question today in our private Facebook group: “Is Google search traffic overrated for photographers?” Since I see this question quite often, I thought it might be a good idea to post the answer here as one of our photography SEO basics topics. Before we get [...]

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]]> http://www.zenologue.com/blog/2013/04/google-search-traffic/feed/ 0 Google Plus Marketing For Photographers: Don’t Give Up That Precious Real Estate On Google Plus Search – Get Found Today http://www.zenologue.com/blog/2013/03/google-plus-marketing-tips/?utm_source=rss&utm_medium=rss&utm_campaign=google-plus-marketing-tips http://www.zenologue.com/blog/2013/03/google-plus-marketing-tips/#comments Tue, 19 Mar 2013 19:22:26 +0000 Edward King http://www.zenologue.com/blog/?p=12611 Whenever the topic of discussion turns to Google Plus marketing, two things I hear time and time again from other business owners and professional photographers are: “How can I be found on Google Plus” “How can I find people in my area to connect with?” The key to answering both of these questions is to [...]

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]]> http://www.zenologue.com/blog/2013/03/google-plus-marketing-tips/feed/ 0 Stop Worrying About SEO And Discover How The HitTail Long Tail Keyword Tool Easily Connects More Photographers And Clients http://www.zenologue.com/blog/2013/03/long-tail-keyword-tool/?utm_source=rss&utm_medium=rss&utm_campaign=long-tail-keyword-tool http://www.zenologue.com/blog/2013/03/long-tail-keyword-tool/#comments Sun, 10 Mar 2013 21:27:34 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=12426 Does search engine optimization (SEO) scare you? Are you perplexed by all the fancy-sounding jargon being thrown around on the subject of how to get your photography website ranked highly enough in the search engines? Does the phrase “long tail keyword tool” make you want to run for the hills? If so, you are NOT [...]

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]]> http://www.zenologue.com/blog/2013/03/long-tail-keyword-tool/feed/ 2 Don’t Send Your Hard-Earned Clients Out The Door! How To Create A Photography Website That Makes Them Feel Cozy http://www.zenologue.com/blog/2013/03/create-a-photography-website/?utm_source=rss&utm_medium=rss&utm_campaign=create-a-photography-website http://www.zenologue.com/blog/2013/03/create-a-photography-website/#comments Tue, 05 Mar 2013 20:38:24 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=12039 Are your website visitors leaving too quickly or failing to take the action you want them to? If so, you’re not alone, and the last thing your photography website should do is send your hard-earned clients running for the door, or present them with irrelevant distractions! Instead, you should create a photography website that lets [...]

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]]> http://www.zenologue.com/blog/2013/03/create-a-photography-website/feed/ 8 Fine Art Photography Magazine Exposure Opportunity: Adore Noir http://www.zenologue.com/blog/2013/02/fine-art-photography-magazine-adore-noir/?utm_source=rss&utm_medium=rss&utm_campaign=fine-art-photography-magazine-adore-noir http://www.zenologue.com/blog/2013/02/fine-art-photography-magazine-adore-noir/#comments Sun, 24 Feb 2013 16:27:56 +0000 Chris Kovacs http://www.zenologue.com/blog/?p=11936 For the photographer interested in producing and selling fine art photography, the spring of 2011 saw the launch of a highly anticipated web-based fine art photography magazine called “Adore Noir”, a PDF-based magazine dedicated to the celebration of fine art black and white photography. The magazine can best be described as “An amalgamation of classic [...]

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]]> http://www.zenologue.com/blog/2013/02/fine-art-photography-magazine-adore-noir/feed/ 0 Photography Business Interview: Food Photographer Becky Reams http://www.zenologue.com/blog/2013/02/food-photographer-interview-becky-reams/?utm_source=rss&utm_medium=rss&utm_campaign=food-photographer-interview-becky-reams http://www.zenologue.com/blog/2013/02/food-photographer-interview-becky-reams/#comments Fri, 22 Feb 2013 18:15:44 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11859 Are you a food photographer, or would you like to lean more about this appetizing and exciting genre of professional photography? In this episode of the Zenologue “Pick Our Brains” featured photographer webinar, I’m really excited to present food photographer Becky Reams. She’s originally from Southern Kansas, and now runs a very successful food photography business [...]

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]]> http://www.zenologue.com/blog/2013/02/food-photographer-interview-becky-reams/feed/ 0 Photography Business Philosophy: How To Be An Intention-Based Professional Photographer http://www.zenologue.com/blog/2013/02/business-philosophy/?utm_source=rss&utm_medium=rss&utm_campaign=business-philosophy http://www.zenologue.com/blog/2013/02/business-philosophy/#comments Wed, 20 Feb 2013 16:04:12 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11832 Why are you in the photography business? What’s your personal and business philosophy with regard to where and how you fit into the world as a creative professional photographer? Are you living an “intention-based” life where your business is designed to serve your higher purpose – or is it designed to conform to the standards [...]

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]]> http://www.zenologue.com/blog/2013/02/business-philosophy/feed/ 0 Help People Find A Photographer With The Right Photography Keywords http://www.zenologue.com/blog/2013/02/find-a-photographer-photography-keywords/?utm_source=rss&utm_medium=rss&utm_campaign=find-a-photographer-photography-keywords http://www.zenologue.com/blog/2013/02/find-a-photographer-photography-keywords/#comments Tue, 12 Feb 2013 15:17:53 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11760 Your potential photography clients have a problem – they’re trying to find a photographer for their portraits, wedding, or commercial job, but they can’t find you in the search engine results if you don’t use the right photography keywords in your website search engine optimization (SEO) strategy. I see and hear the end result of [...]

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]]> http://www.zenologue.com/blog/2013/02/find-a-photographer-photography-keywords/feed/ 14 Free eBook: The Professional Photographer’s Online Marketing Guide http://www.zenologue.com/blog/2013/02/free-ebook-photographers-online-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=free-ebook-photographers-online-marketing-guide http://www.zenologue.com/blog/2013/02/free-ebook-photographers-online-marketing-guide/#comments Tue, 05 Feb 2013 18:27:02 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11715 One of the things photographers keep telling me in our coaching sessions, and in my mastermind group, is that online marketing is causing way more headaches than it should. Too many photographers don’t “get” SEO, there are lots of misconceptions about what online marketing means, dead blogs are littering the information super-highway, email marketing has [...]

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]]> http://www.zenologue.com/blog/2013/02/free-ebook-photographers-online-marketing-guide/feed/ 0 Keeping Up With Google: How To Create A Blog Post With SEO In Mind http://www.zenologue.com/blog/2013/01/seo-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=seo-webinar http://www.zenologue.com/blog/2013/01/seo-webinar/#comments Mon, 28 Jan 2013 17:04:11 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11587 Writing new blog posts, and finding a suitable blog topic, can be a challenge, and it makes perfect sense to try to get the very best out of every post as far as the search engine optimization is concerned. For many photographers, there’s some confusion over exactly how to construct a blog post to satisfy [...]

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]]> http://www.zenologue.com/blog/2013/01/seo-webinar/feed/ 1 Finding Inspiration In Fine Art Photography http://www.zenologue.com/blog/2013/01/fine-art-photography-inspiration/?utm_source=rss&utm_medium=rss&utm_campaign=fine-art-photography-inspiration http://www.zenologue.com/blog/2013/01/fine-art-photography-inspiration/#comments Mon, 21 Jan 2013 01:31:51 +0000 Elizabeth Sohnle http://www.zenologue.com/blog/?p=11532 My present professional work in fine art photography follows a successful career in a different field entirely. Following college at McGill University in Montreal, I went to nursing school and became a registered nurse. For most of my time as an RN I worked in intensive care settings, looking after the most seriously ill patients. [...]

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]]> http://www.zenologue.com/blog/2013/01/fine-art-photography-inspiration/feed/ 0 Photographer Interview: Studio Management With Dave Buchanan http://www.zenologue.com/blog/2013/01/photographer-interview-studio-management/?utm_source=rss&utm_medium=rss&utm_campaign=photographer-interview-studio-management http://www.zenologue.com/blog/2013/01/photographer-interview-studio-management/#comments Fri, 04 Jan 2013 15:28:28 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11303 Today’s photographer interview is with Fort Worth photographer Dave Buchanan, and I was very keen to talk with him about the topic of studio management, and learn from some of the lessons he’s picked up over the course of 30 years in the photography business. Some of the great topics we covered include: How Dave [...]

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]]> http://www.zenologue.com/blog/2013/01/photographer-interview-studio-management/feed/ 0 Goodbye 2012! Hello 2013! Are You Ready To Make This Your Year To Shine? http://www.zenologue.com/blog/2013/01/happy-new-year-2013/?utm_source=rss&utm_medium=rss&utm_campaign=happy-new-year-2013 http://www.zenologue.com/blog/2013/01/happy-new-year-2013/#comments Tue, 01 Jan 2013 15:52:53 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11208 Happy New Year to you! Welcome to 2013, which is (as far as I can tell) the first year since 1432 to be comprised of 4 consecutive single digits (in any order) and the last until 2103, followed 31 years later by 2134. However, I truly hope that 2013 is a very special year for [...]

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]]> http://www.zenologue.com/blog/2013/01/happy-new-year-2013/feed/ 0 Photographer Interview: Baby Photography With Jennifer Gomez http://www.zenologue.com/blog/2012/12/photographer-interview-baby-photography/?utm_source=rss&utm_medium=rss&utm_campaign=photographer-interview-baby-photography http://www.zenologue.com/blog/2012/12/photographer-interview-baby-photography/#comments Fri, 21 Dec 2012 17:26:35 +0000 Nigel Merrick http://www.zenologue.com/blog/?p=11091 Today’s photographer interview is with baby photographer Jennifer Gomez, from Hillsboro, Oregon, and I was very excited to talk with her at length about her baby photography business, pricing, marketing and sales. Some of the great topics we covered include: How Jennifer got started in the photography business… Setting prices with confidence… Sales presentations… Lighting… [...]

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]]> http://www.zenologue.com/blog/2012/12/photographer-interview-baby-photography/feed/ 1 The Psychology Of Moving A Photography Business To Another State http://www.zenologue.com/blog/2012/12/photography-business-relocation/?utm_source=rss&utm_medium=rss&utm_campaign=photography-business-relocation http://www.zenologue.com/blog/2012/12/photography-business-relocation/#comments Mon, 17 Dec 2012 19:54:38 +0000 Edith Levandoski http://www.zenologue.com/blog/?p=11029 I only started my photography business for portraits and events in New Jersey just over a year and a half ago, and things were going great – I was booked practically every weekend with some portrait sessions during the week. Because I was so busy, I could finally make that one decision that so many [...]

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]]> http://www.zenologue.com/blog/2012/12/photography-business-relocation/feed/ 10