Despite every professional photographer wanting to run their own successful photography business, there seems to be a general lack of understanding (especially amongst, but not limited to, those new to the business) about what it really takes.
For example, I came across this question in one of the professional photography LinkedIn groups to which I belong:
What do you think is the most important aspect of a photography business?
(Incidentally, are you a member of the Photography Business & Marketing group on LinkedIn?)
Questions such as this pop up with disturbing regularity, and I find it amazing that so many photographers (mostly those who don’t belong to these types of focused groups) fail to understand that there’s really no single element of a photographer’s specific business that can be considered more important than any other part.
The idea of one magical thing we can do to create a successful photography business is really nothing more than a myth, or wishful thinking.
Are you ready to learn the real secret behind creating a successful photography business? Off we go then…