Come on, admit it. You want to post something on your photography blog, but then get all hung up and stressed out on deciding what to blog about.
Am I right?
This has happened to all bloggers at some point or another – it’s an occupational hazard or something.
You look at the date of your last post and think, “yes, I really should post something, otherwise folks will think my photography business has died“, but you stare at that blank screen until you’re blue in the face, and nothing springs to mind.
It’s easy to blame writer’s block for robbing you of your ability to think of anything remotely useful or interesting to blog about!
But the truth that no one wants you to know is that writer’s block is nothing more than an evil myth.
And I’m going to show you just how to bust that myth, and get your photography blog cranked up again!
Are you ready?
Let’s jump in!
What To Blog About?
There were days when I really struggled to think of something intelligent, interesting, or useful to say.
Hours spent at the keyboard, looking at an empty word document, straining to come up with something.
Is that one of the reasons why your blog isn’t looking fresh with new content to keep your readers and clients thrilled and excited?
Are you staring at that empty screen?
All to often, it’s just as easy to give up, and come back to it later when inspiration strikes.
But there’s another myth right there.
Waiting for that is like hoping for a double-decker bus to show up in the middle of the Sahara desert.
Not going to happen – at least not very often.
So how are we going to bust the writer’s block myth?
Eliminate Writer’s Block For Good
Think of it like this – if writer’s block were actually real, there would be no newspapers (online or offline), no magazines, far fewer books, no TV shows, no radio shows, no podcasts, or very few blogs.
Producing content is actually a paying job for a lot of people, 99.9% of whom we’ve never heard of because they’re just quietly getting on with it.
They face a simple reality: If they don’t produce content, they’re out of a job.
Of course, it’s not always easy. But having to work hard at it, and suffering what we call “writer’s block“, are two very different things.
Newspaper writers don’t sit around waiting for inspiration to strike or for a good “scoop” to land in their lap – they have to actually go out and find stories to report on.
And that’s exactly what we can do too, except we can find usable ideas all over the place.
But first, here are a few simple “truths” about producing good content for your photography blog:
- Accept that there’s really nothing new under the sun
- Writing is a muscle that requires exercise
- It doesn’t have to be written – video and audio are great too
- You’re not writing a prize-winning novel
- Your blog is the soul of your business – show your personality
- No one’s going to be grading your work
- Leave the obscure words in the dictionary where they belong
- Ideas are everywhere
- Just do it and make every post a learning experience
Where Do Photography Blog Ideas Come From?
Not thin air, for starters.
You’re more likely to be struck by real lightning than get that lightning bolt of a brilliant idea.
When it does happen, I guarantee that it was in response to another idea that you, or someone else, came up with – often in reaction to something you heard, saw, or read.
And that, my photography blogging friend, is the key right there.
This is one reason why brainstorming requires more than one brain for it to be effective. Brainstorming by ourselves more often than not results in a headache.
Brainstorming aside, how did I come up with the idea for this article that you’re reading right now, for example?
The answer will become more apparent towards the end, but it’s simply a piece of a larger puzzle that I happened to be working on today, and I wanted to give you one big tip that you can take away and start using right away.
I mean , it would be rather ironic, don’t you think, if I had writer’s block about the subject of writer’s block itself?
Your Photography Blog Ideas File
Okay, so I want to give you some concrete ideas here that you can take away and apply to your own photography blog.
Very quickly, here are some places you could look for topics so that you won’t be asking that “what to blog about” question next time you need an idea:
- Recent photography sessions
- Topical stories your audience can relate to
- Frequently asked questions
- Subjects relating to your target market’s interests
- Interviews with special clients
- Interviews with other vendors in the same market
- Feature articles on other local businesses
- How-to articles to help your target market
- Ideas from your email “sent” folder
- Personal anecdotes and stories
- Human-interest pieces from the community
- Short videos from you or your clients
- Funny stories
- How you’ve served the local community
- How others have done the same
As you can see, just because you have a photography blog doesn’t mean you have to blog about your photography the whole time!
There are a wealth of ideas out there, all waiting for you to put your personality stamp on them. In fact, the more you do this, the more ideas you’ll have, and you’ll find that writer’s block is not only eliminated, but it’s revealed to you as the myth it always was.
Ready For More?
Has this article helped you in any way? Did this give you one of those “aha” moments?
If so, help someone else, and give the sharing buttons at the top of the article a click.
Are you ready for more like this?
This is only the first part in a simple 11-step plan for creating a captivating photography blog, and I would love to share the other 10 steps with you.
Would that be useful for you?
How would you like to get the actual 11-step process that I use each and every time I write a post on this blog – a plan that I’ve spent the last two years developing and perfecting?
For example, visitor counts to this blog have increased by over 1000% in the last two years because of the strategies and tactics I’ve used. Of course, I’ve also learned a few things not to do in the process, and I’ve developed a solid 11-step action plan that will guarantee success for you as a photography blogger.
Video Training Course
See exactly what I do, with no secrets left untold, which you can easily apply to your photography blog in an hour a week or less.
Comments and Questions?
Do share your comments and questions about busting the writer’s block myth, and I promise to answer as many of those as I can.
It’s always fantastic to hear from you, and I’m always thrilled to read what you have to say even if you disagree!