Photography Marketing and Sales: Attracting Your Ideal Clients
Summary: "Photography Marketing and Sales: Attracting Your Ideal Clients"
The lack of a simple and organized photography marketing and selling system is one of the major things holding professional photographers back, and preventing them from finding the right clients. Join myself and "The Alchemist Entrepreneur" Dov Gordon for a FREE 60-minute teleseminar and Q&A call on the "5 Steps To More Clients"...
I talk to a lot of photographers every week, either through my business coaching programs, via email, or through the various online groups to which I belong (for example, the Photography Business and Marketing Group on LinkedIn). In the course of these conversations, there’s a common thread that I see running through each of them, which can be summarized in one simple question:
How can I find more of the right kind of clients?
Before I get into the answer to the question, you’ll see details below for an exciting (and FREE) teleseminar that we’re holding TODAY. If you’re keen to register now, then you can go straight to “5 Steps To More Clients”
The answer to this question actually comes in four parts:
- Know who you are as an artist, and why you do what you do
- Identify who your ideal clients actually are
- Make sure those clients can find you (good SEO)
- Have a marketing and selling system in place that works
Readers of my free “11 Days To Business Peace” email series should be familiar with these concepts already.
The first two are the subject of my “Client Attraction” coaching program, and is the place every photographer should start.
The third is the subject of my “SEO Strategy” program (coming soon) and is another essential part of your marketing arsenal.
Photography Marketing and Sales – A Simple System
The fourth one, having a working marketing and selling system, is where most photographers seem to be having a lot of trouble. Either there’s no marketing and sales system in place at all, or they tend to over-complicate or over-think everything so much that they system starts to work against itself.
The truth is that an effective photography marketing and sales system should be a simple and efficient process, which can be repeated reliably to produce a steady stream of qualified clients.
Are You TIRED Of Struggling To Attract The Right Customers?
Does any of this sound familiar? You understand that working with clients who are a good fit for you and your business is critical to your success, but for some reason you seem to attract too many price-shoppers or customers who don’t belong to your ideal target market…
You then find yourself spending too much time putting out fires, feeling forced to justify your prices, having to offer discounts, placating people who never seem to be pleased with anything you do, and so on…
All of this wasted time could be much better used serving those whom you’re really meant to serve, who truly value and appreciate what you do.
Wouldn’t it be better if you could just attract the right clients to begin with?
Well, now you can… and it doesn’t require a complex or hard-to-follow system, a fancy website, manipulative marketing, or any strong-arm sales techniques!
All you need is a simple, organized marketing and selling system that will help you find the clients who are right for you, who will pay the fees you’re asking…
Join Us For A FREE Teleseminar and Q&A Call
I’m thrilled to invite you to join myself and “The Alchemist Entrepreneur” Dov Gordon [http://dovgordon.net/] for a FREE 60-minute teleseminar and Q&A call.
Date: TODAY – Thursday December 8th 2011
Time: 9am PST – 11am CST – 12pm EST – 5pm GMT
Topic: How to develop a simple marketing and selling system that works to attract your ideal clients
Click Here To Register For This Free Teleseminar
Special Note: This is NOT a sales call – there will be nothing to buy and no sales pitch, just genuinely useful information and Q&A…
Register: About Our Speaker: Dov Gordon
Dov Gordon, The Alchemist Entrepreneur
Dov Gordon helps small business entrepreneurs build a steady, consistent flow of new customers and clients.
For several years Dov led a CEO peer advisory group that attracted the CEOs of many leading companies, with between $10,000,000 and $150,000,000 in annual sales. At a number of these and other companies Dov worked side-by-side with senior management to reformulate their company’s strategy and / or to redesign and develop the management organization.
In 2010 Dov turned his attention to helping small business entrepreneurs who love what they do, but are having trouble getting enough customers. He helps these owners build simple marketing and selling systems that bring in all the customers they want.
Connect With The Photography Coach On Google+
Connect with the author, Nigel Merrick, on Google+
View our official Google+ page at: Photography Business and Marketing Google+ Page
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