Knowing Why Your Clients Love You – A Real World Example
Summary: "Knowing Why Your Clients Love You – A Real World Example"
Listen in to a recording of a client attraction discovery call as we work to uncover the factors that make a photographer unique, and that will literally cause her clients to fall in love with her. This process reveals the real reasons why she became a photographer, and how she is able to relate so well to the people she works with.
As you’ve gathered from reading this blog, I’m very passionate about educating photographers on the importance of knowing what it is that makes them unique. Being able to make your clients fall in love with what you do, and why you do it, is the single most powerful marketing force I know of.
In fact, I would go as far as to say that, without this vital piece of information, you don’t really have a true photography business.
As Aristotle said, “Well begun is half done“, and taking time to become aware of the power you hold within yourself is well begun indeed!
Hear For Yourself
Today, I want you to hear for yourself the process of discovering these unique factors in action, so that you can get a better understanding of how this works and why it’s so essential…
Stop and think about this concept for a moment. I mean, really think about it. Do you actually know the deepest reasons, at the core of who you are, that will attract and keep the people you are meant to serve?
If not, then you risk leaving money on the table and working harder than you need to attract the right clients.
Being unaware of what makes you different, or the reasons why someone should hire you, means you’ll probably encounter the large array of problems I see each and every day, for example:
- Struggling to find clients
- Poor website conversions
- Inadequate social media engagement
- Clients who are only concerned with price
- Isolation, fear, doubt, stress and worry
If you’re passionate, dedicated, and genuinely feel that being a photographer is the only thing you should be doing in life, then you’re going to love the recording I’m about to share with you below.
Separating The “Wannabe’s” From The “Will-Do’s”
A couple of days ago, I was discussing this subject with a photographer during a business breakthrough coaching session, and we both agreed that the art of client attraction is the hub around which the rest of the business revolves.
More than that, though, I’ve found that the client attraction coaching process really separates the “wannabe’s” from the “will-do’s“.
The “will-do” professional photographers may be fully aware of the factors that make their clients fall in love with them, but it’s not the same as having no reason at all. Some may even be using their unique factors in various ways, without even realizing that’s what they’re doing. It’s like waving a magic wand without understanding its full purpose or power – we see some results but don’t know why we don’t see them all the time.
In the case of the wannabe’s, though, the reasons are often lacking or ineffective. Having picked up a camera, their friends and family told them “you take great pictures, and you could earn money shooting kids or weddings“, and off they go to the races. I know this may sound harsh, but we all know it to be true. If we try to dig deep down, we may come up empty, except for the idea that they’re a photographer simply because it’s just another way to earn money.
The photography industry is full of folks wanting to be professionals, but if they have no compelling reasons why their clients should fall in love with them, they’re not only doomed to struggle, they’re also damaging the industry as a whole.
Are You Up To The Challenge?
Last week, I asked the question, “Do You Want To Know What Makes Your Clients Love You?” and I invited photographers to comment on the post with a chance to win a free Client Attraction consultation with me.
I was thrilled to see a good response, and kudos to those who put their name forward – this is not for the faint-hearted or those who aren’t serious about getting serious with their business.
Yesterday, I conducted the first of these free calls with a photographer who will remain anonymous, and I would love to share it with you here. The lady in question graciously agreed to allow me to post this for everyone to benefit from, so I’m very grateful for that.
During this call, which runs for about an hour, you’ll hear how we went from “not knowing” to “full comprehension” of some really powerful and emotional factors that should propel her photography business forward very quickly. You’ll also see that our unique factors have little or nothing to do with the actual photography.
I urge you to make yourself comfortable, turn off all distractions, and be fully present as you listen to this important call:
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What Should You Do Next?
If anything in this call resonated with you in any way, and you want to get the best from your photography business, then sign up for a free client attraction evaluation call with me.
I have very limited space in this program, and I reserve it only for those who I feel are fully committed and able to get the best results from it, so we’ll learn if the program will be a good fit for you during our evaluation call.
I guarantee this will be the single biggest business-changing call you could have, especially if you’re struggling to find or keep clients right now.
Comments and Thoughts?
If you have any comments on the recording or this post, then I would love to see them, so please take a moment to share those with us.
Connect With The Photography Coach On Google+
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Nigel – I think the trick is not in defining your USPs, though that’s not always a simple thing to do and takes real effort. I think the trick is in expressing those things in a way that is fascinating to your prospect. And then of course, you have to consistently express those messages in all of your marketing…
David
Of course, understanding what makes you different is of no use to us if we then fail to communicate it in a way that engages our prospects. The process of finding out those USPs can be uncomfortable for some and easy for others, it depends much on the individual and how open their mind is to the idea.
However, we MUST know what those USPs are in order to communicate them to anyone. Being consistent is key, I agree, which naturally comes as a result of being genuine. This is why everyone’s USPs are specific to them – we can’t “borrow” someone else’s and expect them to work for us.
Thanks for the comment, I appreciate you taking the time to write.