Professional Photography Success Secrets: An Interview With Diana Hall
Summary: "Professional Photography Success Secrets: An Interview With Diana Hall"
Diana Hall is one of today's amazing photographers who prove that photography doesn't have to be cheap, we don't have to give our work away on CD, that we can serve a niche market of clients who value what we do, and that we can charge the fees we need in order to remain profitable. Listen in to this great interview as Diana reveals the secrets and tips that have made her business a success.
Way too many photographers today are complaining that the industry is in decline, or even dying, and that the days of the high-earning successful professional photographer are numbered.
So, you can imagine how thrilled I was to find one photographer who not only disagrees with that school of thought, but also lives the very opposite!
Meet Diana Hall
Diana Hall is the very antithesis of what many people see as today’s professional photographer. She works out of her home studio, with just one other part time staff member, takes on only 10-12 clients per month, yet manages to average $2,000 per client in sales! (By the way, her sales success is due in large part to using projection selling techniques.)
Her niche revolves mainly around maternity and newborn photography, but also extends to children and high-school seniors. Refusing to accept the ideas of constant discounting, or having to give one’s work away on CD, Diana continues to see a steady stream of qualified clients who repeatedly purchase her fine photography.
Diana’s marketing and advertising consist mainly of Google AdWords, client referrals and a presence on Facebook, illustrating the fact that any photographer who values their brand and is prepared to stick to their principles can do this.
I thoroughly enjoyed every minute of this very insightful interview with Diana, and it could very easily have gone on for a lot longer than the 76 minutes that it did!
I recommend that you listen to this several times to get the very best out of it. The interview will be available to the public until this Friday, and then it will be moved to the members’ area.
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About Our Speaker: Diana Hall
Diana Hall is known for her unique style, eye for color, and vibrant images. She specializes in modern magazine-style sessions, from maternity, newborns, kids, and families to high school seniors.
Incorporating each client’s personality and style in their session is always a goal. The décor of the home is always taken into consideration as well so the final pieces of art match in every way.
Add in some hip clothing, throw in a little fun for good measure and you’ve got the makings of some wonderful yet stylish memories.
Diana has photographed for ABC’s Extreme Makeover: Home Edition and MTV. She has been published in magazines such as Fit Pregnancy, Pregnancy and Newborn, Studio Photography, Canada’s Today’s Parent, Tasting Panel, and CRAVE Fort Worth.
She also has several images featured on greeting cards which are sold throughout the world.
Her web site can be found at Diana Hall Photography.
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