Photographer Interview – Marketing, Branding, Pricing, Sales: Sarah Petty
Summary: "Photographer Interview – Marketing, Branding, Pricing, Sales: Sarah Petty"
Here's a great interview with photography and marketing expert, Sarah Petty, from The Joy Of Marketing. She shares with us some wonderful advice on marketing, sales, pricing, branding, social media and more to help you improve your photography business.
My goal with this blog is to help you, as a professional photographer, find peace of mind in your business by bringing you the very best information on business, marketing and sales in the photography industry.
So, today I’m particularly thrilled to bring you a very special interview with Sarah Petty from The Joy Of Marketing.
This is a great opportunity for you to learn from one of the masters of marketing in the photography business.
A talented photographer, educator and marketing expert, Sarah very kindly offered to spend 50 minutes talking with me on the phone about many aspects of the photography business, including:
- Marketing – the ins and outs of effectively reaching your target market
- Branding – what it means and how to do it effectively
- Pricing – knowing your cost of sales, and the pitfalls of discounting
- Newsletters – when and how to use them
- … and much more!
During this great interview, we covered a wide variety of topics, such as how photographers who might be struggling in their business can brand themselves effectively and how they should price their work. We also talked about some of the discounting practices, like Groupon, can damage a business. Direct marketing, client touch points, and marketing strategies were also big areas of discussion.
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Thanks for listening and I hope you enjoyed the interview! As always, I’d love to hear your comments and thoughts, and if you have any other questions for Sarah, I’ll be sure to pass those on.
On behalf of photographers everywhere, I would like to thank Sarah for taking the time out of her busy schedule to talk with me today, it was a rare privilege and a real honor.
About Our Speaker: Sarah Petty
There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough.
Even though she has won plenty of awards for her photography, it’s not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares through The Joy of Marketing and to audiences worldwide has helped thousands of boutique business owners grow their small businesses beyond their wildest dreams.
Sarah is a highly-acclaimed speaker, author, MBA and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency’s clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable, and, yes, fun!
Superpowers: Can reach anything on the top shelf (a benefit of being 6 feet tall).
Little Known Facts: Played Division I college volleyball for Memphis State (now University of Memphis), can’t beat her 9 year old son at Connect Four, favorite color is bright orange, only wants to write with an extra-fine point roller ball pen (problem is they explode on airplanes).
Likes: Reading business books, the color orange, peace earrings, designing spaces to reflect the person who lives or works there, Diet Coke.
Dislikes: Crabby people.
Thing I love most about what I do: I get to share my passion with small business owners around the world.
Connect With The Photography Coach On Google+
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View our official Google+ page at: Photography Business and Marketing Google+ Page
I love Sarah Petty! She’s very informative on marketing and always give’s me a lot to think about.
love sarah petty!