Marketing Mojo – Peace, Love and Profits For Your Photography Business

I’ve been a great fan of Sarah Petty (check out her great interview here: Interview: Sarah Petty – Marketing, Branding, Pricing, Sales And More) and The Joy Of Marketing for several years now, and I continue to be impressed by the quality of the education they provide to photographers.

Their telesummit events are famous in the photography industry for bringing together great speakers and quality content – and these events are always highly-subscribed and full to bursting!

Check out the details of this fantastic event (going on TODAY) below.

Marketing Mojo Event Announcement!

Today, I’m excited to say that The Joy of Marketing are doing it again, with their latest event:

Marketing Mojo – Peace, Love and Profits!

This is a free online event to be held ONLY on Monday, September 26th 2011 from 10am to 10pm (central time).

They have 6 groovy new speakers in addition to some of their regular speakers, providing free photography education for those who want to listen in on the day.

Alternatively, you could do what I prefer, which is order the MP3′s and PDF transcripts  in advance. You can listen to them at your own pace and refer back to them again and again. I can’t recommend doing it this way highly enough – I still listen to previous editions whenever I need a refresher, and I don’t have to commit to sitting at my computer for 12 hours!!

The illustrious speakers for this event promise a wealth of “Outta-Sight” marketing ideas and when you register you’ll also have a chance to win thousands of dollars in free prizes!

Event Speaker List:

Sarah Petty => 5 Critical Steps for a Successful Portrait Business

Through her years of teaching, Sarah Petty has found that many photographers see SELL as a four-letter word. She loves to sell and does all of her own sales in her boutique studio. She can’t wait to teach you the tools to help make you more profit in your business! Master the 5 key steps to a profitable session with every single client. From the first phone call to the final pickup and framing appointment, you will clearly understand how to make more money.

Jeff & Allison Rodgers | The Christmas Card Skinny

Don’t let designing Christmas cards become a drag! Learn how to take advantage of the marketing power of your current client base. Creating custom cards not only elevates your business, but also helps you create a yearly tradition with your family of clients.

Farrah Braniff => Baby’s Amazing First Year

Considering starting a first year baby plan at your studio? Or are you struggling with the one that you already have? Come learn everything that you need to know to get a first year baby plan groovin’ at your studio! For those of you who already have a plan, this audio will help you refine your existing plan and make it more effective and profitable. Over half of Farrah’s business is from her baby’s first plan and she will be sharing all of the details on how she runs her program. Farrah will cover how to get started, when to shoot, sales, marketing, pricing, products and more! Come learn how to overcome seasonal lulls and keep business flowing into your studio all year long!

Julie Klaasmeyer => Peace, Love & Babies

Julie will walk you through the steps her studio went through to define a unique niche in her market. Whether you photograph infants, families, weddings, or seniors, she explains why a properly implemented program for your studio will take you in the upward direction–above the sea of an over-saturated, “Jack of all Trades” market. So listen up as Julie intends to inspire you to define your “mojo” and your studio’s image.

Padraic & Sonia Deasy => Connect-Sustain-Grow

Learn to connect with your clients while developing a sustainable business that will grow every year and earn a strong reputation. From the first consultation to the final pick-up of a client’s portraits, Padraic and Sonia will share the details of how to make every client’s experience memorable. You will discover how every phone call, consultation, and session is a way to strengthen not only your photography business, but your sales averages as well. Do all of this without ever devaluing your brand, which is, after all, one of the most important aspects of your business.

Joy Vertz => Loyal Clients Lickety Split

When your budget is small and your time is limited, there is no better bang for your advertising buck than smartly used social media techniques.  In this presentation, Joy Vertz will share some of the tips she learned during a time where she trimmed her advertising budget by 60% (and still had a record year for sales!) You will learn tips and tricks that, when implemented, will increase your brand awareness, client retention and sales with minimal time and a shoestring budget.

Kimberly Wylie => Cool Collections and Groovy Galleries

Selling collections the RIGHT way can double or triple your sales, making each shoot more profitable.  Learn marketing, sales, pricing and production tips from this jam-packed and groovin’ program.

Britney Kirby Fullgraf => A Mind Blowin’ New Take on School Photography

Forget everything you think you know about School Portrait Photography! Britney’s approach to Private Schools helps photographers steer pre-qualified clients into their regular, high-end studios–at the same time shattering what you’d expect from School Portrait numbers. No need to invest in lots of new equipment, this approach works with or without studio lights! Britney will address: What makes this business model different, The Top 5 Ways to Increase your Profits, How to Secure your OWN Private Schools, and much more. ~ From amazing special sessions to wall portrait sales at the schools…provide these clients with something extraordinary and watch your business grow!

Tana LeMay => Get in the Groove…Easy Steps to a Beautifully Designed Studio

Learn the basic elements and principles of design and how to use them in your photography business and even with your clients! From what the client first notices when you first meet, to what colors and smells are most appealing to your clients, to how your design elements should be placed in the room, how your space is designed directly influences your client’s comfort level. Not only will your client feel more at ease when you follow Tana’s techniques, but will be more likely to develop a trusting relationship with you, and be more open to bigger sales.  Design is HOT right now, so use these tips from Tana LeMay to turn your space into a beautiful, and more profitable, one!

Travis Gugelman => Marketing Plan to Set Your Studio Cruising to Higher Levels

Travis Gugelman wants to know, what’s your plan for your photography business? Find out how he has become one of the leading photography studios in the country using his plan, and what you can do to accomplish the same results. Travis shares his no-fail, yearly marketing plan and calendar to ensure not only a successful year, but also a hip-hopping, record-breaking, moneymaking studio that runs like a well-oiled machine. Learn about all of the many marketing and promotional ideas that have made Travis Gugelman so successful.

Michael Taylor => Groovy Buzz for Your Studio

Gain groovy buzz for your studio when giving back through charitable events.  Take a listen to Michael Taylor speak about how Monica Sigmon Photography’s philanthropic gift to the community grew into an amazing abundance of positive press, goodwill, and established them not only as top photographers, but as respected leaders in their community.

Don’t Miss Out!

Marketing Mojo promises to be another fantastic event, and will deliver a wealth of amazing marketing know-how from some of the best photographers and marketers in the business.

Reduce the stress and worry in your business and get a stream of happy, qualified clients… Go to Marketing Mojo From The Joy Of Marketing and sign up today!

If, like me, you don’t have the patience to wait until Monday to get all this great stuff , then don’t forget to get the MP3 downloads!

Here’s to your marketing success!

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Sales & Marketing joy of marketing, photography business, photography marketing, sarah petty