Photographers are very fortunate, in that this is one of the few activities that can be turned into a moneymaking business without having to scale any large barriers to entry. Have a camera? Know how to use it? Cool, then you can be a professional photographer!
Whoa! Stop Right There!
Unfortunately for the photography profession, it really is that easy to become a “professional” photographer. There are no exams to pass, no need to spend years of training in school, you can work from home, and all you need is a camera, computer, and a telephone to get started.
What could possibly be wrong with that?
Actually, everything!
Photography Business Ideas
business success, photography as a hobby, professional photography
Some of you may be wondering what in the world pandas have to do with Google, and why would a panda have any impact at all on professional photographers. The answer is both disturbing and inspiring, and leaves us all with more than a little work to do…
What Is The Panda Update – And What Does It Mean?
Those amazing genius-types that live and work at SEO MOZ do a much better job of explaining what all the fuss is about than I could ever hope to! So, before we look at any analysis, here is their Whiteboard Friday video that goes into all the details of what the Google Panda update is, and what it means in general to the world of SEO:
Read more…
Photography Website SEO
google panda, photography website, SEO
“Time is money” is an old and well-used phrase in the world of business, to be sure, but it’s nonetheless one of the truths of being in business, especially for oneself. We’re all given the same 24 hours a day, and it’s up to us to achieve what we can with them, yet many of us still feel as though there’s insufficient time in the day to get anything done!
Workflow Slowing You Down?
Hands up if you feel that your workflow is impeding your ability to get more things done in a day? Do you find yourself sitting in front of the computer late at night playing catch-up, trying to get the latest batch of images edited and retouched in time to present to the client the next day?
If so, you’re certainly not alone! I hear from a lot of photographers who are having a difficult time getting their workflow under control. This is especially a problem for those photographers who work by themselves, who have to take care of every task in the business, from taking the photographs to cleaning the floors…
General
adobe lightroom, image editing, image workflow
As a professional photographer, your web presence is undoubtedly the single largest key ingredient in your marketing arsenal. The implementation of your website, blog and social media strategy will determine the quality and quantity of your leads as well as the number of clients who will hire you to do business with them.
For this reason, a complimentary website analysis and review is included in all of my professional business coaching packages. This service is also available as a standalone product to those who would prefer to take a phased approach to moving their business forward.
Photography Website SEO
photography marketing, website review
Someone asked me an interesting question the other day: “What do I have to do to be successful in the photography business?” While I know this is something many of us spend a lot of time thinking about, it’s actually a meaningless question, since the answer really depends on the individual providing the answer.
So, I answered the question with a question of my own: “What does success look like to you? In other words, how will you know when you’ve achieved that point in your business where you consider yourself to be a success?
What might that feel like?“
Photography Business Ideas
business success, photography business, photography style
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