In my previous post, I mentioned a book I read recently that has really altered not only the way I see the world, but also how I operate within it. “Start With Why” by Simon Sinek is a must-read for everyone and I cannot recommend it highly enough.
The tenet of the book is simple – so simple, in fact, that it seems almost obvious. But, like many “obvious” things in life, it’s not obvious until someone smarter than us takes the time to point it out. Put in its most fundamental form, the idea is that successful individuals, leaders, brands and companies are successful because they have a common way of thinking, which is the opposite to most everyone else. Instead of communicating “what” they do, they articulate “why” they do it first.
Here, I believe, is a great example from the world of photography, someone we photographers are very familiar with…
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How To Be A Professional Photographer
Ansel Adams, attitude, inspiration, marketing, Simon Sinek, Start With Why
I just finished reading one of the most inspirational and truly useful books I’ve read in a long time – “Start With Why” by Simon Sinek.
If, like many, you’re finding business difficult or you have that nagging feeling that you might have lost focus on what you’re doing… If you’re struggling with how your business life can find a new purpose… If you can’t understand why some people and businesses are successful and others aren’t… then you are going to love this book.
Simon clearly takes us through the idea that it is not WHAT or HOW we do things that make people want to follow us or buy from us, it is WHY we do it that counts – the underlying philosophy and principles that drive us, if you like.
This book is easy to read, entertaining, enlightening and, above all, inspiring. The principles in themselves are simple, yet profound, and affected me on a very deep level that has changed the way I think and feel about my own photography business.
I buy all my books at Amazon and it helps me a little if you do too. But, wherever you choose to get this book from, I urge you to get it NOW – it will change your life.
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Personal Zen
education, encouragement, marketing, review
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