Comments on: Promoting Our Photography – Death Of A Business Card http://www.zenologue.com/blog/2010/03/promoting-our-photography-death-of-a-business-card/ Business Peace For The Professional Photographer Tue, 24 Aug 2010 16:39:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: adrienbisson http://www.zenologue.com/blog/2010/03/promoting-our-photography-death-of-a-business-card/comment-page-1/#comment-448 adrienbisson Tue, 16 Mar 2010 21:29:25 +0000 http://www.zenologue.com/blog/?p=709#comment-448 I guess it all depends upon what function you feel your business card serves. If your card is intended as a sales tool, or even advertising, I would at least partially, if not totally agree with you. But my business card is a reminder and a little insurance that when a potential client wants to reach a photographer, and specifically wants to reach me, that they have my contact information. Whether that is a traditional card, a postcard, or a bookmark is immaterial. That being said, there are different types of recipients; those who want, expect and need a card that is in a traditional format, and those who are much less traditional. I get much of my business from person to person networking and referrals. So handing out my card when I meet someone is essential and I hope that they will find it when they want to reach me.<br>Adrien I guess it all depends upon what function you feel your business card serves. If your card is intended as a sales tool, or even advertising, I would at least partially, if not totally agree with you. But my business card is a reminder and a little insurance that when a potential client wants to reach a photographer, and specifically wants to reach me, that they have my contact information. Whether that is a traditional card, a postcard, or a bookmark is immaterial. That being said, there are different types of recipients; those who want, expect and need a card that is in a traditional format, and those who are much less traditional. I get much of my business from person to person networking and referrals. So handing out my card when I meet someone is essential and I hope that they will find it when they want to reach me.
Adrien

]]> By: amycham http://www.zenologue.com/blog/2010/03/promoting-our-photography-death-of-a-business-card/comment-page-1/#comment-447 amycham Sat, 13 Mar 2010 10:41:19 +0000 http://www.zenologue.com/blog/?p=709#comment-447 I'm keeping business cards around, but switching to a postcard with several photos as my primary handout. Test drove some I printed up real quick at Ritz, and the response has been positive. Going to get some real ones printed up with some back messaging as well. I'm keeping business cards around, but switching to a postcard with several photos as my primary handout. Test drove some I printed up real quick at Ritz, and the response has been positive. Going to get some real ones printed up with some back messaging as well.

]]> By: Rich Demanowski http://www.zenologue.com/blog/2010/03/promoting-our-photography-death-of-a-business-card/comment-page-1/#comment-430 Rich Demanowski Mon, 01 Mar 2010 20:54:45 +0000 http://www.zenologue.com/blog/?p=709#comment-430 I use a "foldover" design, so that I have extra "realestate" to include several photographs on the card. It stands out well in a pile of cards, because laid out flat it's twice as big as all the others, and folded over, it's going to knock the pile down (due to it's tendency to want to un-fold), or it's going on the top of the pile. :) Additionally, in it's folded state, it fits into regular business-card-sized pockets, which exist with near ubiquity. I use a “foldover” design, so that I have extra “realestate” to include several photographs on the card. It stands out well in a pile of cards, because laid out flat it’s twice as big as all the others, and folded over, it’s going to knock the pile down (due to it’s tendency to want to un-fold), or it’s going on the top of the pile. :)

Additionally, in it’s folded state, it fits into regular business-card-sized pockets, which exist with near ubiquity.

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