Change Your Business Perspective – Start With Why
March 30th, 2010
I came across something the other day that truly changed what I believed about how the business world works.
It also answered a lot of questions that had been buzzing about in my head about why some companies are successful and others are not so successful. Why is it that some businesses enjoy far more success with the same resources and time as their competitors? Why do some brands enjoy loyalty to the point of fanaticism?
Check out this video of Simon Sinek, the author of “Star With Why” to find out the [simple] answer:
Wow! I watched that once and feel like I've seen the corner of something profound lifted up and I've gotten a glimpse of it. This will take watching a couple more times and a lot of consideration, but I get the feeling that it will be well worth it.