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Archive for: March, 2010

Change Your Business Perspective – Start With Why

March 30th, 2010

I came across something the other day that truly changed what I believed about how the business world works.

It also answered a lot of questions that had been buzzing about in my head about why some companies are successful and others are not so successful. Why is it that some businesses enjoy far more success with the same resources and time as their competitors? Why do some brands enjoy loyalty to the point of fanaticism?

Check out this video of Simon Sinek, the author of “Start With Why” to find out the [simple] answer…

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Personal Zen branding, marketing, studio branding

Signal to Noise in Social Media Networking

March 19th, 2010

The week ending March 13th 2010 was an apparent and important milestone in the world of social media networking, when Facebook surpassed Google in the count of most site visits in a week in the United States (full story can be read here. This was not the first time that Facebook overtook Google, but it was the first week-long victory, and it has the potential to become permanent.

As the number of subscribers to Facebook continues to grow, with the “population” of Facebook being compared to that of actual countries, it may be no surprise to see it become the most-visited site on the web. After all, the “Google” population is able to grow only as more people gain access to the internet, whereas Facebook still has a large pool of currently unregistered internet users to draw from. Eventually, the two populations might stabilize, but then the war really starts about who will attract the most visitors.

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Sales & Marketing facebook, google, LinkedIn, social media, twitter

Promoting Our Photography – Death Of A Business Card

March 1st, 2010

Sometimes I’m not the most organized person in the world (well, okay, more than sometimes), and I actually ran out of business cards a few weeks ago. Since we recently moved the studio from our home to a retail space late last year, I needed to redesign the business card anyway, and have been trying to get around to it.

So, this week, I sat down at the computer and produced a new design that I was fairly happy with (it looks pretty, has all the right information on it, no spelling mistakes etc.), fully intending to send it off to the lab to be printed.

Then, this morning, I opened up the files for one last check, but a single thought stopped me in my tracks:

“Is the business card, as we’ve all come to know and love it, dead or dying?”

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Sales & Marketing business card, marketing, professional photographer, professional photography