Zenologue

The biggest enemy you face in achieving the success you deserve in your photography businesses is “Fear”.

It comes in many guises and can strike even the most experienced, and it can be so powerful that it can mean the difference between life and death for our business:

• Fear of losing clients because our prices are too high…
• Fear of creating inferior work…
• Fear of facing client objections or complaints…
• Fear of an idea that seems good but may not work…
• Fear of appearing foolish …
• Fear of closing the sale…
• Fear of dealing with people…
• Fear of dealing with children…
• Fear of messing up someone’s wedding…
• Fear of setting goals that we might not achieve…
• Fear of a failed marketing campaign…

The list is endless…

For example, experts might tell us that our prices are too low and that we should raise them. It sounds like good advice (which it more than likely is) but the voice of fear pops into our minds with doubts like “What if I can’t get any new clients? What if my existing clients complain? What if no one buys anything? What if I can’t compete in the market?”

Such reactions and thoughts are a natural response to change, but we must overcome them if we are to succeed. As we start off this new year, there’s much talk of setting goals and objectives for the future – but we need to be mindful and not allow fear to creep in the back door and undermine what we set out to achieve.

Don’t allow your goals to be slowly eroded away to nothing, like most people’s New Year’s resolutions seem to, by falling prey to the little voice of fear.

It is entirely possible to be bold and adventurous without being reckless, and fear cannot easily take hold of a mind that knows that it’s in control.

Motivation business, professional photographer, professional photography, success