This weekend, in the USA at least (I know the UK have already done so), it’s time to “Fall Back” an hour as daylight savings for 2009 comes to an end. This is where we get to withdraw the hour we deposited in the time bank at the start of the summer – if only they paid interest on that deposit, oh well…
The question is, “What are you going to do with your extra 3,600 seconds this year?”
No one can be in business for very long without encountering the phrase, “to write a business plan.” Usually, the sentence is formed in their own mind, preceded by the words, “I need…”
Business planning is important, and an actual documented business plan is a necessity. A lot of photographers and other small business owners know they need one, but are hesitant to start on it, often with the excuse that they are too busy running their business to stop and do it.
That’s like saying you’re too busy driving to think about where you’re actually going. Most people usually have an idea of their destination and how they plan to get there before starting the car. They might even have a map, courtesy of mapquest, or even a GPS unit to help guide them on the way, but it makes no sense to drive away in a car with no destination in mind…
How many times over the last weeks and months have you heard the word “recession”? Even if we discount those references that might pertain to hair loss, we hear it a lot more than we’d like to. There does not appear to be an economic analogy for Rogaine though… Turn on the TV or the radio, open a current-affairs magazine or newspaper, and the word leaps into our consciousness and sticks there like a limpet.
I actually heard the phrase “we seem to coming out of the recession” recently – but only once. I strongly suspect that the person who said it was taken away somewhere and is spending their days counting salt grains in the depths of an anonymous mine…
Post Highlights:
I was glancing through the stream of tweets from various photographers yesterday and one in particular caught my eye, and subsequently became the inspiration for this post. The tweet simply said something like, “Sitting here by the phone waiting for a client to call. Perhaps my phone is broken.” This got me thinking about one of the biggest mistakes professional photographers make when trying to build their business…
Kevin Costner was a lucky man, or at least his character Ray Kinsella was in the movie “Field of Dreams”, armed as he was with the now famous mantra, “Build it, and they will come.”
Sadly, the fictional world and the real world are very different things and the concept of building something that will inherently attract its target market like iron filings to a magnet really only applies in one of those worlds. I think we know which one that is.
It’s not the one we live in.
The Power Of Light: The Foundation Of A Solid Architectural Photography Business
With Architectural photographer
Jeffrey Jacobs
Wednesday May 23rd 2012
2pm CST, 12pm PST, 3pm EST, 8pm GMT
"Marketing Strategies For Photography Success"
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