When it comes to designing the structure of your web site, should you use subfolders or subdomains to distinguish between separate areas of your photography business? This question is one of the first ones in many web designers’ minds when considering the impact on the SEO of the overall web site structure.

For those who might be unclear on the differences, here is a quick explanation. A subfolder is a directory or folder that exists as part of the main domain (in the same way that we use folders on our computer drives), whereas a subdomain is a separate domain that is part of the hierarchy of a larger domain.

For example:

“http://weddings.photographer.com/” would be a subdomain of the “photographer.com” domain, and could be used to hold the information relating just to wedding photography for the company concerned.

On the other hand, “http://www.photographer.com/weddings/” can fulfill the same purpose but refers to a subfolder of the “website.com” domain.

Both structures are equally valid, but which one should you choose? Does choosing one structure over the other confer any advantage in terms of the SEO for the site? In other words, how search-engine friendly are these two methods?

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Photography Website SEO google analytics, search engine optimization, web design, web site

This is a short overview of Photovision #73, hosted by Ed Pierce, a periodical educational DVD for professional photographers. To be clear about this article – I am not affiliated with Photovision in any way and the overview is intended as my opinion only. [Learn more about Photovision 2011]

2009 is well underway and time is going by faster than expected already! I always look forward to receiving my Photovision DVD in the mail every two months and issue #73 is the first one to appear in my mailbox for this year.

As usual, the DVD is well presented and very professionally put together with just under two hours of great material on it. In addition to some information on the sponsors and some industry news, this issue has five major sections:

1. Sarah Petty – “Feather Angel”
2. S. Antisdel & K. Bondurant – “Senior Boys Insight, Part I”
3. Parker Pfister – “Kentucky Wedding, Part 3″
4. John Ridgeway – “The Baby Whisperer, Part I”
5. Tim & Bev Walden – “Studio Tour”

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General baby photography, child photography, education, Photovision, professional photographer, senior portraits, studio branding, wedding photography